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An Introduction to Social Media for Business

An Introduction to Social Media for Business
An Introduction to Social Media for Business  screen shot An Introduction to Social Media for Business  screen shot

Overview - An Introduction to Social Media for Business

With two thirds of the global internet population visiting social networks, businesses are increasingly utilising these platforms to engage with clients and other businesses, don’t get left behind!

Social Media is an extremely effective form of marketing which can be used to increase brand awareness, brand loyalty, customer service, and lead to increased sales. It can be used to present a business brand to millions of people worldwide.

Social media is not just for large corporations, small businesses can also reap the benefits of implementing a social media campaign. Small businesses often worry that they do not have the time to implement a social media campaign; this module has been designed to ease these concerns.

The module provides businesses with an understanding of social media as well as providing straightforward advice and guidance on implementing a successful social media campaign.

On completion of this course learners will understand:

  • What Social Media is
  • The benefits of Social Media for business
  • How to get started and how much time it will take
  • The different ways of using Social Media
  • How to run a successful campaign
  • Return On Investment (ROI)

Lesson Plan

Areas covered include:

  • Learning Objectives
  • What is Social Media?
  • Successful Social Media
  • Social Media and Public Relations
  • Starting Your Social Media Campaign
  • Implementing Your Social Media Campaign
  • Using Social Media Creatively
  • Calculating Return on Investment
  • Summary


On completion of this course you will be able to download a Virtual College certificate.


Approximately 40 mins. The length of time taken depends entirely on how quickly you can study and absorb the material. You can proceed as quickly or slowly as you like.

Target Audience

This module is aimed at all businesses wanting to learn about social media and how to implement a successful social media campaign.

Entry Requirements

There are no specific entry requirements for this course.


Very good, quick and easy, informative.
MC 27/07/2013

This is a very easy way to study and pass work related courses at home in your own time to fit in with your life style. Module was easy to follow and straight forward.
MF 04/08/2013

Easy to follow and understand
DH 29/08/2013

It was quick and easy to use. I understood the information easily.
BT 20/01/2014

Easy to use, the content is relevant and informative.
CM 22/01/2014

Liked the fact you can stop and start if needed, by logging in and out. I also liked the mix of spoken and written course content to vary the learning experience.
SP 23/02/2014

ease of use and informative
NP 26/01/2015

Effective, understandable and helpful contents
AR 29/03/2015

How it Works

This is a general guide to how the system works; if you want a more detailed guide to how our purchasing and learning works please visit the Four Easy Steps page which should tell you all you need to know.

Alternatively, if you have a specific question or concern why not contact us directly ?


This is an online course, all the training will be taken through your browser window. There will be no face-to-face sessions with instructors nor will you receive any training material through the post. If you wish you may print out any page of the training material and may also print the notes you took during the training.

You can also revisit the training material at any time, even after you have completed the course.


The material for this course has been broken down into several smaller lessons, each lesson dealing with a specific area of the overall subject.

The lesson consists of a series of pages in which an instructor will talk you through the lesson material at a pace that suits you. Pages may also include supporting pictures, graphs, animation or extra sounds to help with the learning where appropriate. Some lessons will include challenges/quizzes to help you keep in touch and interested in the material.

Lessons can be taken in any order and each lesson may be PAUSED and RESUMED at any stage. When all lessons in the course have been completed our system will realise and automatically record that you have successfully completed the course


The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

£15.00 + VAT

LMS - Track and record multiple learners

Click for more info or call 01943 885089


Discounts are available for multiple users (10 or more) for more information please contact or telephone us on 01943 885089.

Corporate Purchasers

If you have 10 or more learners and want to track their progress or, for details of how we can help you with a corporate e-learning solution, please contact us


'Clear and conducive to learning'
£15.00 + VAT