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An Introduction to Social Media for Business

An Introduction to Social Media for Business An Introduction to Social Media for Business  screen shotClick for page preview
An Introduction to Social Media for Business  screen shotClick for page preview

Overview - An Introduction to Social Media for Business

With two thirds of the global internet population visiting social networks, businesses are increasingly utilising these platforms to engage with clients and other businesses, don’t get left behind!

Social Media is an extremely effective form of marketing which can be used to increase brand awareness, brand loyalty, customer service, and lead to increased sales. It can be used to present a business brand to millions of people worldwide.

Social media is not just for large corporations, small businesses can also reap the benefits of implementing a social media campaign. Small businesses often worry that they do not have the time to implement a social media campaign; this module has been designed to ease these concerns.

The module provides businesses with an understanding of social media as well as providing straightforward advice and guidance on implementing a successful social media campaign.

On completion of this course learners will understand:

  • What Social Media is
  • The benefits of Social Media for business
  • How to get started and how much time it will take
  • The different ways of using Social Media
  • How to run a successful campaign
  • Return On Investment (ROI)

Lesson Plan

Areas covered include:

  • Learning Objectives
  • What is Social Media?
  • Successful Social Media
  • Social Media and Public Relations
  • Starting Your Social Media Campaign
  • Implementing Your Social Media Campaign
  • Using Social Media Creatively
  • Calculating Return on Investment
  • Summary


On completion of this course you will be able to download a Virtual College certificate.


Approximately 40 mins. The length of time taken depends entirely on how quickly you can study and absorb the material. You can proceed as quickly or slowly as you like.

Target Audience

This module is aimed at all businesses wanting to learn about social media and how to implement a successful social media campaign.

Entry Requirements

There are no specific entry requirements for this course.


Very good, quick and easy, informative.
MC 27/07/2013

This is a very easy way to study and pass work related courses at home in your own time to fit in with your life style. Module was easy to follow and straight forward.
MF 04/08/2013

Easy to follow and understand
DH 29/08/2013

It was quick and easy to use. I understood the information easily.
BT 20/01/2014

Easy to use, the content is relevant and informative.
CM 22/01/2014

Liked the fact you can stop and start if needed, by logging in and out. I also liked the mix of spoken and written course content to vary the learning experience.
SP 23/02/2014

ease of use and informative
NP 26/01/2015

Effective, understandable and helpful contents
AR 29/03/2015


£15.00 + VAT (£18.00 inc. VAT)

Discounts are available for multiple users (10 or more) for more information please contact info@virtual-college.co.uk or telephone us on 01943 885089.

Available for purchases of 10 or more courses. They are automatically calculated when you add courses to your cart.
Corporate Purchasers
If you have 10 or more learners and want to track their progress or, for details of how we can help you with a corporate e-learning solution, please contact us
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