Online training solutions


2 Million
Online Learners
We have 2,212,961 registered online learners, 22 new learners so far today.


Virtual College Ltd is based in Ilkley, West Yorkshire. We are one of the fastest growing companies in Yorkshire. We provide e-learning to over 300 organisations and over 2 million learners nationally. We have a broad range of services we package and deliver to meet the specific needs of our customers including a directory of e-learning courses and modules on a comprehensive range of training topics and subjects, bespoke e-learning course development, a sophisticated learning and quality audit management system.

Hours of work are 37.5 hours (Monday to Friday). If you would like to apply for any of the vacancies below, or are interested in other roles with Virtual College, then please send your CV and covering letter detailing your current salary to Human Resources – Please state clearly where you saw the position advertised.

We are an Equality & Diversity employer. No agencies please. A PSL list exists for our technical roles. 

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  • Group Services
  • B2B Sales
  • Growth and Innovation
  • OLS and Marketing

Job Roles

Business Development Managers

Positions are available in our B2B Sales Division:

The Role:

This role will work closely with the Lead Manager / Divisional Director on new business strategy and development from identifying new market areas to drawing up and executing plans to exploit new market areas and products to generate new business sales.
Healthcare or Safeguarding Business Development Manager
  • You will engage with different organisations and agencies in the sector including some/all of Safeguarding Children and Safeguarding Adult’s Boards, NHS, private healthcare providers, charities, care homes, Police and other public sector bodies.
  • You will be responsible for engaging new customers from both the public and private sector, and potentially also manage some existing accounts. You will work with a member support administrator to analyse usage of the products and provide reports to the customer on return on investment.
  • You will be responsible for presenting at a high level to potential new customers and to newly engaged customers on how to use the products and services so that they get best value from what they have bought.
Corporate Business Development Manager - sectors include Construction, Manufacturing, Retail & Logistics, Facilities Management, Professional Services and Hospitality
  • You will engage with different organisations in the corporate and education sector including FE colleges, schools, and several sectors within the corporate privately owned sectors, eg construction, housing, retail and hospitality.
  • You will be responsible for engaging new customers from both the public and private sector. This is purely a new business role where you will be responsible for prospecting and converting leads. You will work with marketing to create value added campaigns to drive leads. This is a consultative based sale to the customer focusing on how our products can utilise a return on investment.
  • You will be responsible for presenting at a high level to potential new customers how to use the products and services so that they get best value from what they have bought.
  • A drive sales drive required with a proven target driven success in a B2B role
Key Duties and Requirements:
  • New business lead generation
  • New business sales meetings / presentations
  • Quotes and proposals
  • Closing sales
  • Managing effective account manager handover
  • Client management, tracking and reporting
  • Have a full drivers licence and access to a car

Customer Account Manager

Positions are available within our B2B Sales Division:
The Role:
  • You will build strong relationships through taking a consultative approach in order to deliver the outcomes, products and services that the customer need.
  • You will need to write simple reports and provide management information to your team manager and your customers.
  • You will work with the team to spot new business opportunities and be responsible for closing new business. 
  • You will work with the team and manager to execute sales plans to meet the team and personal sales targets.
  • You will manage existing customers from both the public and private sector, you will work with a support administrator to analyse usage of the products and provide reports to the customer on return on investment.
  • You will train and present to customers on how to use the products and services so that they get best value from what they have bought.
  • You  will engage with different sectors including Corporate (Construction, Manufacturing, Retail and Logistics, Facilities Management, Professional Services, Hospitality) or Healthcare or Safeguarding Children’s Boards/charities or the Police.
Key Attributes and Requirements
  • There will be some overnight stays and travel across the UK to meet your customers
  • IT Literate, you must be able to create presentations and have a working understanding of Excel and Word.
  • Ability to communicate well at all levels with good attention to detail.
  • A strong customer focus and ability to build relationships to continue customer engagement with our products and services.
  • Passion, tenacity and drive to meet individual and team targets.
  • Positive, confident and friendly demeanour with high level of integrity will be essential for you to fit into the company culture of this friendly yet ambitious and driven organisation.
  • Self-driven and trustworthy with the ability to work independently and as part of a focussed team.
  • Confident in presenting at all levels, to a range of different organisations
  • Have a full drivers licence and access to a car


Direct Sales Executive

With over 2 million online learners and an ambitious target of introducing 20 million learners by 2020, could your ambition for success, drive for results and initiative to sell help us on our journey to become the UK’s number one provider in our chosen areas?

 Confidence and motivation are key to this role – it will be your responsibility to:

  • Work closely with your team and manager to plan tactical sales strategies in line with our 300 plus course offering
  • Speak with organisations within the Construction, Education, Housing, Retail, Tourism & Leisure and Health & Social Care sectors to promote the acquisition of e-learning into their organisations
  • Be entirely responsible for your own data management – you’ll have access to a highly customised CRM system, enabling you to be completely on top of your customers

Your judgement and acute profiling of prospects and customers is vitally important to ensure we uphold integrity and our collaborative approach with clients.

With a strong in house marketing team you’ll be working closely with them to generate highly qualified sales leads which you will be responsible for converting.

With over 150 colleagues working throughout 4 divisions you will be communicating with sales and non-sales teams every day – we’re all working towards the same vision, and our already well-established internal relationships is what will get us there.

Your ultimate goal in this role is to generate income for your own individual and the team sales targets through outbound telesales, speaking with brand new prospects and also by nurturing existing customers.

So basically, if you’re:

  • Passionate about sales
  • Looking for the next step
  • Self-motivated, proactive and resilient
  • Skilled in telephone communication and are IT literate
  • Keen to join an award winning business
  • Looking to earn lots of commission
  • Experienced in understanding customers and are great at building business relationships
  • Experienced in B2B sales
  • Experienced in working to internal procedures and protocols

this role sounds ideal for you.

Digital and SEO Marketing Executive

The primary purpose of this role is to support online sales achieve performance targets from the company’s e-commerce websites by creating high quality content and ethical link building, which will drive targeted organic referral traffic.  The secondary purpose is to support the company with high quality content.

Key duties:

  • Review, research and create high-quality content across our digital properties to ensure users are presented with the highest quality content
  • Create SEO optimised copy for a range of platforms in the form of blogs, product / service descriptions, tweets, articles and reports
  • Propose, create and manage ad hoc digital marketing incentives including quizzes, videos, interactive sections, graphics and content tracking
  • Liaise with the Multi-media Designer to utilise the most effective images and graphics
  • Create targeted content roadmaps and strategies to improve content performance
  • Taking briefs on promotions from the Online Sales Manager and scheduling content as required
  • Deliver successful link-building campaigns which provide a positive ROI
  • Undertake ethical link building to drive referral traffic
  • Manage external agencies as required
  • Use of web analytics to provide actionable insight on content performance and customer engagement, understand our bounce rates to increase dwell time, more leads and improving conversion
  • Produce SEO analysis including, performance metrics, keyword research, competitive market audits, etc.
  • Conduct regular SEO audits on all websites
  • Work with the Online Sales Manager to ensure that all projects and completed on time and to budget


Key requirements:


  • Good communication skills, in particular written, with a passion for writing in plain English
  • Solid editing, commissioning and proofreading skills
  • A strong understanding of user needs
  • Digital content optimisation expertise
  • Results driven and delivery focused with excellent organisation and planning skills
  • Knowledge of cm systems
  • Knowledge of search engine crawling, indexing and ranking algorithms


  • Proven track record in a specific SEO focused role with strong understanding of link building, best practices and effective strategies
  • Content marketing and  SEO/ link building experience within an agency or client background
  • General marketing experience
  • Report writing skills

Digital Marketing Executive (B2B and G&I)

Job aim:  To support the delivery of digital marketing activities as directed by the tactical marketing manager with particular focus email activity and copy writing.

Key duties:

  • Manage the delivery of all email marketing to a high quality standard on time
  • Create SEO optimised copy for a range of platforms in the form of blogs, product / service descriptions, tweets, articles and reports.
  • Liaise with the Multi-media Designer to utilise the most effective images and graphics.
  • Develop an overall email marketing strategy and be responsible for its effective implementation
  • Be responsible for the creation of high quality eshots and autoresponders
  • Create a long term plan of automated email marketing across various lead generation email lists and ensure its implementation
  • Implement the use of personalisation across email marketing
  • Analyse data and implement a strategy to manage the effective movement of customers down the engagement funnel
  • Improve open, click and engagement rates across all tactical emails
  • Develop a good understanding of VC’s product offering and how to convey those USPs in copy
  • Produce high quality campaign copy for use on website landing pages and email marketing
  • Work with the tactical marketing manager on the data integration project
  • Be proactive in learning and implementing digital marketing best practice
  • Manage and analyse the performance of all email data lists
  • Analyse, measure and report on all email activity, recommend areas for improvement and deliver on these

Key requirements:

  • General marketing experience
  • Tenacious, action oriented and target driven
  • Demonstrated ability and experience in promoting products, developing campaigns, new product introductions and maximising revenue from existing products
  • Strong organisational and time management skills
  • Proactive and able to work on own initiative
  • The ability to develop and nurture internal relationships
  • Reporting and analytical skills
  • Experienced copywriter
  • A broad understanding of email marketing (eshots, autoresponders, personalisation)
  • A willingness to learn and implement best email marketing practice

Stakeholder Manager

Working with the Head of Market Development, the Stakeholder Manager is responsible for identifying, developing and managing a range of key networking partnerships and projects on behalf of the B2B Sales Division with the aim of:

  • Supporting Virtual College meet its core vision and values
  • Increasing Virtual College’s brand awareness and routes to market
  • Researching and developing new tangential commercial concepts and products and supporting these in being brought to market
  • Researching and developing new product areas tangential to and in support of current market areas to explore in partnership
  • Managing the success plan for existing VOOC* products and developing new commercial VOOC opportunities
  • To source new third party products that complement VC offering and add value to our brand


Key requirements:

  • Analytical skills
  • Experience of writing reports, business and market exploitation plans
  • Presentation skills – including the ability to sales pitch and ambassadorial skills
  •  Relationship building skills, including negotiating and influencing skills, the ability to build strong professional relationships (including the ability to manage when things go wrong), building relationships with customers, market influencers and end users to ensure that the market offering is viable and provide inspirational leadership to the tactical sales teams
  • Commercial skills
  • Project/product management
  • IT skills – ability to grasp new technology and its business application
  • Agile thinker, proactive, diplomatic, highly creative thinker and the ability to remain calm under pressure

Instructional Designer

We are looking for an Instructional Designer who can lead a team to instructionally design engaging and interactive e-learning content.  To work with other members of the Content Development team to produce modules in a timely fashion.

Key duties include:

  • Perform as product owner in sprint
  • Demonstrate use of at least 2 e-learning technologies
  • Generate positive learner feedback from modules
  • Produce Level 2 / Level 3 content
  • Ability to create branched content
  • Demonstrate on-time, on-budget delivery
  • Demonstrate contribution to achievement of customer business requirements
  • Demonstrate positive feedback from VC Directors
  •  Work with SMEs to scope modules
  • Complete instructional design at Level 1/2/3 and 4 as required by the customer

Key requirements:

  • Qualified to degree level or equivalent
  • Must have Maths and English GCSEs at least at Grade C, and preferably A or B
  • IT skills to a high level, including all Office packages
  • To have completed e-learning courses (as a learner) in the past
  • Knowledge of Articulate Storyline is essential
  • Experience of using the Adobe Creative Cloud suite would be preferable
  • Excellent grammar, use of words and creative writing
  • To be able to interpret a large amount of information in a clear, concise and creative way
  • Research skills
  • Ability to correct own work
  • Writing and creative experience
  • Research experience
  • Instructional design experience
  • Graphic design experience
  • Media experience
  • Experience of gamification
  • Customer Service skills

Product Manager (Online Training Content)

Charged with full responsibility for the life-cycle of e-learning content products. This extends from increasing the profitability of existing products to coordinating new product research and contributing with innovative ideas and solutions as part of the continuous product development process. The Product Manager will need passion and great communication skills collaborating with internal staff, customers and potential customers. They must possess a big-picture vision, and the drive to make that vision a reality. They need to be the voice of the user inside the business and must be passionate about the user experience.

They must be able to interface and communicate effectively with all areas of the company but specifically:

  • Content, to define product development requirements
  • Tactical marketing, to define the go-to-market strategy, helping them understand the product positioning, key features and benefits, and target customers
  • Sales, to ensure product positioning, competitive differentials and features and benefits are clear

Key duties:

  • Managing the entire product line life cycle from strategic planning to product obsolescence. 
  • Specifying market requirements for current and future products by coordinating market research supported by on-going visits to customers and non-customers.
  • Developing and implementing a company-wide go-to-market plan, working with all departments to execute
  • Working with researchers to analyse market research results
  • Taking the lead in New Product Development by scoping and developing Customer Value Propositions for each project.
  • Building business cases from results and present to the Senior Management Team that include but are not restricted to:

o   Hard and soft KPIs

o   Price

o   Sector specifics

o   Promotions

o   Positioning / segmentation

o   Routes to market

  • Working cross functionally to launch new products to market, inputting into all aspects of the marketing mix.
  • Managing the hand-over of information to tactical marketing, sales and content development
  • Monitoring progress of the product through development and ensure that all relevant stakeholders are kept in touch
  • Preparing for product launch by liaison with tactical sales and marketing through dissemination of product details/ updates/ availability
  • Presenting regular performance metrics and conclusions pertaining to existing products
  • Managing incremental improvements across the existing portfolio of products to improve the proposition

Key requirements:

  • A graduate in Business, Marketing or a related field with credible experience in a Marketing and/or Product Development role
  • Someone who has progressively received more responsibility, has a proven track record of results and experience of bringing new products to market in a compelling and successful way
  • Commercial acumen
  • Self-motivated, self-sufficient proactive and resilient
  • Target driven
  • Willingness to develop and learn new skills
  • Good communication – verbal (comfortable with presenting to large groups) and written
  • IT literate / technically minded
  • Able to work to tight deadlines under pressure
  • Co-operative and flexible
  • Excellent organisational skills and attention to detail
  • Ability to work within a team          

e-Commerce Manager

The overall objective of the role is to ensure we develop strategies and action plans to deliver and ideally exceed the online sales budget:

  • Develop an overall online sales plan
  • Develop and execute individual campaigns to sell online courses, course packages and associated physical products, including developing email promotional plans
  • Develop online strategies to:

-  Attract more potential online sales customers to the existing sites 

-  Use CRO techniques to convert a higher percentage of visitors

-  Maximise the value of each customer

  • Ensure all SEO tools are fully utilised including link building
  • To produce web content and liaise with the other marketers to produce web content to attract customers to our sites
  • Monitor sales regularly - daily, weekly, monthly and amend strategies accordingly
  • Online Sales Analytics Champion - Use these skills to integrate data to understand trends and causes for performance to help the sites trade harder
  • Ensure PPC budget is used efficiently including managing external agencies
  • To liaise and build relationships with internal departments such as Technical, Design and Customer Support to assist online sales achieve its targets
  • Research and build business cases for developing new online courses - Market analysis – pricing, product, promotion, competitor activity
  • Research industry best practise and competitor bench marking - use this information to challenge pricing
  • Affiliate Marketing:

-  Develop an affiliate marketing program and ensure this program hits its goals

-  Analyse key metrics across internal and external reporting tools in order to identify and recommend changes to increase the overall affiliate program performance

-  Evaluate new partners for entry into affiliate program

-  Develop relationships with current and new key affiliate partners with the goal of finding new avenues of increasing traffic and sales

-  Work with the in-house creative team to find optimal ways of showcasing products, offers and banners on affiliate sites, targeted to each affiliate

-  Manage and recruit staff where required

Key requirements:

  • General marketing experience
  • Online sales experience
  • Tenacious and action orientated
  • Good knowledge of digital marketing and websites marketing
  • Track record of developing sales strategies and a proven track record of successful delivery
  • Thorough and in depth knowledge of online sales, SEO, CRO and PPC
  • Knowledge of link building
  • Commercially minded, with the ability to interpret and act on complex sets of financial/statistical data
  • Be really comfortable with numbers (both forecasting and business cases)
  • Tenacity - to seek out ever more insightful data/information to enable us to make informed decisions
  • Incredibly organised & capable of working in a constantly changing environment
  • Creative and imaginative, yet have a great eye for the detail
  • Good communication skills both written and verbal
  • Proactive and able to work on own initiative
  • The ability to develop and nurture internal relationships
  • Reporting skills

MIS (Management Information Systems) Manager

Virtual College has been one of the UK’s leading providers of online learning for over twenty years and has delivered training to over 2 million learners, with the objective of growing to 20 million learners by 2020. 

At the global e-learning awards 2015, Virtual College were winners in four different categories, including gold for the prestigious 'E-learning development company of the year'.

Optimising access to data and operating efficiencies will be key to capturing the value of the rapidly growing learner base and maximising profitability.

Virtual College plans to evolve a MIS architecture that will allow cross-system workflow and data analysis to provide a single pane of glass reporting environment. A single pain of glass is a management console that presents data from multiple sources in a unified display.  The glass, in this case, is a computer monitor or mobile device screen.  The MIS will be capable of scaling and evolving as the business grows, both nationally and internationally.

The Virtual College MIS Manager role is an excellent opportunity for an ambitious specialist, as it is expected to offer significant opportunity for growth alongside the strong development of the Virtual College business and its rapidly expanding learner numbers.

Our Vision is that we have ‘20 million online learners by 2020’ and our Values are being Passionate, Customer Focused, Collaborative, Innovative and demonstrate Integrity

Objectives of the role:

  • Critique existing systems and potential new systems to develop recommendations for an integrated suite of core systems and MISs, which maximise automation, optimise reporting and are designed to meet the long term needs of the business and scale accordingly:

o   Systems to be capable of supporting growth of Virtual College to 20m learners, in multi-level relationships (corporate/individual).

o   Systems capable of supporting multiple products and multiple product variations.

  • The role will encompass:

o   Assessment of the current systems stack against agreed strategy.

o   Development of an MIS development plan, which may include introduction of new systems.

o   Working with the company’s development team to implement the MIS development plan.

o   Continue to evolve MIS in line with market trends and growth in customer/learner data

Key requirements:

  • At all times the post holder will bring best practice in data usage and interrogation to bear in contributing to recommendations regarding customer and learner records systems
  • Minimum of 5 years’ experience in a senior MIS role
  • Experience with large customer databases
  • SQL server
  • MySQL
  • Excel


Web Designer

We are looking for a talented Web Designer to create intuitive and attractive user-experiences for promotional, ecommerce websites and web applications. The ideal candidate should have an eye for clean and modern design. They should also possess superior user interface design skills and be able to translate high-level requirements into wireframes and other artefacts, and transform them into beautiful, intuitive, and functional designs. ​ The ideal candidate will thrive in a work environment that requires strong problem solving skills and independent self-direction, coupled with an aptitude for team collaboration and open communication to both those with and without technical experience. This individual excels at providing both highly analytical as well as highly creative ideas within the team. The candidate will also have extensive experience in a fast-paced and innovative development environment. A thorough understanding of contemporary user-centred design methodologies is a must. The candidate will report directly to the IT Development Manager and Product owner and will be working alongside an agile development team to plan and design new features for exciting web applications.

Specific responsibilities include:

  • Plan and document new features to specified requirements
  • Plan and design new website concepts
  • Create wireframes and prototypes for features and websites by collaborating with product owners and key stakeholders
  • Design and layout concise user flows for new features
  • Work alongside agile development team
  • Provide advice and support throughout the company on User Experience and design matters
  • Present wireframes and designs to key staff members and key stakeholders

Specific requirements:

  • Preferably a Degree in Design/Web Development, although for candidates with suitable experience and talent this may not be required.
  • Web design trends
  • User experience trends
  • Accessibility guidelines
  • Keen knowledge of new technologies
  • Creative design skills with high attention to detail
  • Experience designing websites and web applications
  • Experience in creating extensive design documentation and wireframes
  • Must work well in a team environment
  • Experience creating web-ready assets, such as UI icons, backgrounds, etc.
  • Knowledge of HTML and CSS would be advantageous
  • Experience using GIT or similar source control repository advantageous
  • Experience testing UX designs and incorporating feedback
  • Ability to teach yourself new technical skills
  • Minimal two years commercial experience

For each vacancy we also offer: Individual & team incentives/rewards, comprehensive induction and ongoing training, 3% matched contribution Pension Scheme, Simply Health Plan, Life Assurance and Childcare Vouchers. Regular team building events, lunch time activities including darts, whole company business updates, excellent work/life balance, opportunities for development, butties on achievement of key milestones, ice creams in summer, family BBQ’s (donations to charity), sporting events and the most amazing Christmas party with competitions and prizes. 

We have other vacancies within the Company, so if you do not see the a role you are interested in above, please send your CV and covering letter (explaining what area of the business interests you) to Human Resources, at state clearly where you saw the position advertised. All applicants must have the right to work in the UK.