Online training solutions

01943 605976info@virtual-college.co.uk

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Vacancies

Virtual College Ltd is based in Ilkley, West Yorkshire. We are one of the fastest growing companies in Yorkshire. We provide e-learning to over 300 organisations and over 2 million learners nationally. We have a broad range of services we package and deliver to meet the specific needs of our customers including a directory of e-learning courses and modules on a comprehensive range of training topics and subjects, bespoke e-learning course development, a sophisticated learning and quality audit management system.

Hours of work are 37.5 hours (Monday to Friday). If you would like to apply for any of the vacancies below, or are interested in other roles with Virtual College, then please send your CV and covering letter detailing your current salary to Human Resources – careers@virtual-college.co.uk. Please state clearly where you saw the position advertised.

We are an Equality & Diversity employer. No agencies please. A PSL list exists for our technical roles. 

Read our Health and Social Care Graduate Intern’s blog

Read our Marketing Graduate Intern's blog

 

Divisions

  • Group Services
  • B2B Sales
  • Growth and Innovation
  • OLS and Marketing

Job Roles

Market Development Manager

The Market Development Manager is responsible for identifying and developing new markets tangential to current market areas with the aim of:

  • Maximise revenues from existing product portfolio
  • Creating long term revenue streams to support the business objectives
  • Increasing Virtual College’s footprint across a diverse range of sectors
  • Increasing product offering and finding new areas to sell existing products
  • Establishing a consistent revenue stream that can be exploited by the tactical sales teams longer term

 

Key requirements:

  •  Analytical skills
  • Experience of writing reports, business and market exploitation plans
  • Presentation skills – including the ability to sales pitch and ambassadorial skills
  • Relationship building skills, including negotiating and influencing skills, the ability to build strong professional relationships (including the ability to manage when things go wrong), building relationships with customers, market influencers and end users to ensure that the market offering is viable and provide inspirational leadership to the tactical sales teams
  • Commercial skills
  • Project/product management
  • IT skills – ability to grasp new technology and its business application
  • Agile thinker, proactive, diplomatic, highly creative thinker and the ability to remain calm under pressure

Business Development Managers

Positions are available in our Business & Education Tactical Division and within our Health and Social Care Division:

The Role:

This role will work closely with the Lead Manager / Divisional Director on new business strategy and development from identifying new market areas to drawing up and executing plans to exploit new market areas and products to generate new business sales.
 
Health & Social Care Business Development Manager
  • You will engage with different organisations and agencies in the sector including some/all of Safeguarding Children and Safeguarding Adult’s Boards, NHS, private healthcare providers, charities, care homes, Police and other public sector bodies.
  • You will be responsible for engaging new customers from both the public and private sector, and potentially also manage some existing accounts. You will work with a member support administrator to analyse usage of the products and provide reports to the customer on return on investment.
  • You will be responsible for presenting at a high level to potential new customers and to newly engaged customers on how to use the products and services so that they get best value from what they have bought.
Business & Education Business Development Manager
  • You will engage with different organisations in the corporate and education sector including FE colleges, schools, and several sectors within the corporate privately owned sectors, eg construction, housing, retail and hospitality.
  • You will be responsible for engaging new customers from both the public and private sector. This is purely a new business role where you will be responsible for prospecting and converting leads. You will work with marketing to create value added campaigns to drive leads. This is a consultative based sale to the customer focusing on how our products can utilise a return on investment.
  • You will be responsible for presenting at a high level to potential new customers how to use the products and services so that they get best value from what they have bought.
  • A drive sales drive required with a proven target driven success in a B2B role
Key Duties and Requirements:
  • New business lead generation
  • New business sales meetings / presentations
  • Quotes and proposals
  • Closing sales
  • Managing effective account manager handover
  • Client management, tracking and reporting
  • Have a full drivers licence and access to a car
 

Customer Account Manager

Positions are available within our Health and Social Care Division:
 
The Role:
  • You will build strong relationships through taking a consultative approach in order to deliver the outcomes, products and services that the customer need.
  • You will need to write simple reports and provide management information to your team manager and your customers.
  • You will work with the team to spot new business opportunities and be responsible for closing new business. 
  • You will work with the team and manager to execute sales plans to meet the team and personal sales targets.
  • You will manage existing customers from both the public and private sector, you will work with a support administrator to analyse usage of the products and provide reports to the customer on return on investment.
  • You will train and present to customers on how to use the products and services so that they get best value from what they have bought.
  • You will engage with different agencies in the sector including charities, Health, Police and Safeguarding children boards so that you understand the sector and are better able to sell to them.
 
Key Attributes and Requirements
  • There will be some overnight stays and travel across the UK to meet your customers
  • IT Literate, you must be able to create presentations and have a working understanding of Excel and Word.
  • Ability to communicate well at all levels with good attention to detail.
  • A strong customer focus and ability to build relationships to continue customer engagement with our products and services.
  • Passion, tenacity and drive to meet individual and team targets.
  • Positive, confident and friendly demeanour with high level of integrity will be essential for you to fit into the company culture of this friendly yet ambitious and driven organisation.
  • Self-driven and trustworthy with the ability to work independently and as part of a focussed team.
  • Confident in presenting at all levels, to a range of different organisations
  • Have a full drivers licence and access to a car

 

Administrator/Tester Quality

We are looking for someone who is able to work individually and as part of the team in establishing the Quality Assurance of VC processes, products and systems. You will be providing the highest standards of quality in all tasks undertaken whilst administrating the systems, the documentation and by working closely with other departments to ensure the best service for our customers.

  • The ability to work with sharp attention to detail due to the quality checks performed while proofreading modules and documents.
  • The ability to withstand the pressure of a rapidly changing work. You need to be adaptable without compromising the systems and processes that work, whilst working to deadlines and targets.
  • Excellent IT skills including working knowledge of Excel; the ability to manipulate statistics to produce useful management information is essential. You should also be proficient in Word, Outlook and using the Internet.
  • Performing top level admin tasks on the systems managed by QA team (CRM, LMS etc)
  • Positive and constructive approach when dealing with issues, able to use your own initiative.
  •  Ability to concentrate, to have patience when undertaking lengthy tasks, be able to keep things in the order required and strictly follow the instructions and procedures.
  • Testing new/current systems, in depth testing the functionality of modules and recording and feeding back relevant information.   
  • Because of Virtual College's dynamic approach to business opportunities, you will from time-to-time, be required to undertake other activities of a similar nature that fall within your capabilities

Digital Marketing Executive

The primary purpose of this role is to support online sales achieve performance targets from the company’s e-commerce websites by creating high quality content and ethical link building, which will drive targeted organic referral traffic.  The secondary purpose is to support the company with high quality content.

Key duties:

  • Review, research and create high-quality content across our digital properties to ensure users are presented with the highest quality content
  • Create SEO optimised copy for a range of platforms in the form of blogs, product / service descriptions, tweets, articles and reports
  • Propose, create and manage ad hoc digital marketing incentives including quizzes, videos, interactive sections, graphics and content tracking
  • Liaise with the Multi-media Designer to utilise the most effective images and graphics
  • Create targeted content roadmaps and strategies to improve content performance
  • Taking briefs on promotions from the Online Sales Manager and scheduling content as required
  • Deliver successful link-building campaigns which provide a positive ROI
  • Undertake ethical link building to drive referral traffic
  • Manage external agencies as required
  • Use of web analytics to provide actionable insight on content performance and customer engagement, understand our bounce rates to increase dwell time, more leads and improving conversion
  • Produce SEO analysis including, performance metrics, keyword research, competitive market audits, etc.
  • Conduct regular SEO audits on all websites
  • Work with the Online Sales Manager to ensure that all projects and completed on time and to budget

 

Key requirements:

Essential

  • Good communication skills, in particular written, with a passion for writing in plain English
  • Solid editing, commissioning and proofreading skills
  • A strong understanding of user needs
  • Digital content optimisation expertise
  • Results driven and delivery focused with excellent organisation and planning skills
  • Knowledge of cm systems
  • Knowledge of search engine crawling, indexing and ranking algorithms

Desirable

  • Proven track record in a specific SEO focused role with strong understanding of link building, best practices and effective strategies
  • Content marketing and  SEO/ link building experience within an agency or client background
  • General marketing experience
  • Report writing skills

Stakeholder Manager

Working with the Head of Market Development, the Stakeholder Manager is responsible for identifying, developing and managing a range of key networking partnerships and projects on behalf of the B2B Sales Division with the aim of:

  • Supporting Virtual College meet its core vision and values
  • Increasing Virtual College’s brand awareness and routes to market
  • Researching and developing new tangential commercial concepts and products and supporting these in being brought to market
  • Researching and developing new product areas tangential to and in support of current market areas to explore in partnership
  • Managing the success plan for existing VOOC* products and developing new commercial VOOC opportunities
  • To source new third party products that complement VC offering and add value to our brand

 

Key requirements:

  • Analytical skills
  • Experience of writing reports, business and market exploitation plans
  • Presentation skills – including the ability to sales pitch and ambassadorial skills
  •  Relationship building skills, including negotiating and influencing skills, the ability to build strong professional relationships (including the ability to manage when things go wrong), building relationships with customers, market influencers and end users to ensure that the market offering is viable and provide inspirational leadership to the tactical sales teams
  • Commercial skills
  • Project/product management
  • IT skills – ability to grasp new technology and its business application
  • Agile thinker, proactive, diplomatic, highly creative thinker and the ability to remain calm under pressure

Instructional Designer

We are looking for an Instructional Designer who can lead a team to instructionally design engaging and interactive e-learning content.  To work with other members of the Content Development team to produce modules in a timely fashion.

Key duties include:

  • Perform as product owner in sprint
  • Demonstrate use of at least 2 e-learning technologies
  • Generate positive learner feedback from modules
  • Produce Level 2 / Level 3 content
  • Ability to create branched content
  • Demonstrate on-time, on-budget delivery
  • Demonstrate contribution to achievement of customer business requirements
  • Demonstrate positive feedback from VC Directors
  •  Work with SMEs to scope modules
  • Complete instructional design at Level 1/2/3 and 4 as required by the customer

Key requirements:

  • Qualified to degree level or equivalent
  • Must have Maths and English GCSEs at least at Grade C, and preferably A or B
  • IT skills to a high level, including all Office packages
  • To have completed e-learning courses (as a learner) in the past
  • Knowledge of Articulate Storyline is essential
  • Experience of using the Adobe Creative Cloud suite would be preferable
  • Excellent grammar, use of words and creative writing
  • To be able to interpret a large amount of information in a clear, concise and creative way
  • Research skills
  • Ability to correct own work
  • Writing and creative experience
  • Research experience
  • Instructional design experience
  • Graphic design experience
  • Media experience
  • Experience of gamification
  • Customer Service skills

Business Growth Manager

The growth team are responsible for:

  • Bids and Tenders
  • Funding Applications
  • Winning bespoke content development contracts
  • International Development
  • Partnership Development and Management
  • Franchise Development and Management
  • Negotiating 3rd party content commercial agreements
  • Project concepts and initial proof of concept

The Business Growth Manager will take responsibility for all short – medium term commercial opportunities within the Growth & Innovation Division. They will manage a team with 3-4 direct reports who are responsible for bidding and tendering activity relating to our core Virtual College offering and growth of our commercial content development team. This team are also responsible for managing and developing a range of commercial partners who help generate income for Virtual College.  The individual will be responsible for driving growth through improving the productivity, efficiency, consistency and quality of the commercial work within this team.

Working closely with colleagues in content development, contracts and projects and in the wider Growth Team, the individual will need insight into the e-learning market and industry, be able to spot and identify opportunities and understand how to construct commercially viable solutions.

The individual will be required to work flexibly, in a dynamic environment. It may be necessary to assist, or cover for, colleagues whenever operational needs arise.  This position requires travel and staying away from home on a regular basis.  A full driving licence and access to a car for work is an essential requirement of this position.

Key duties include team management, business growth (bids, tenders and bespoke content development) and partnership/customer relationships.

Key requirements:

  • An understanding of the e-learning industry is desirable
  • Bid and proposal writing
  • Sales management and reporting
  • Commercial acumen
  • Lateral thinking
  • Relationship building
  • Working in a direct income generation / sales role
  • Managing a sales team
  • Pitching and presenting up to C level executives
  • Reporting to and working with senior management teams
  • Strong technical ability to learn and present software to customers
  • Ability to grasp technology and jargon and translate this for customers to understand its business application
  • Demonstrates passion for Virtual College, our products and services
  • Innovative and wants to continually improve
  • Works collaboratively, both internally and externally
  • Customer focused
  • Works with integrity
  • Energy, drive and passion
  • Resilient and able to cope with pressurised work situations
  • Personal ambition and driven to achieve targets and objectives
  • Flexible and adaptable 

Product Manager (Online Training Content)

Charged with full responsibility for the life-cycle of e-learning content products. This extends from increasing the profitability of existing products to coordinating new product research and contributing with innovative ideas and solutions as part of the continuous product development process. The Product Manager will need passion and great communication skills collaborating with internal staff, customers and potential customers. They must possess a big-picture vision, and the drive to make that vision a reality. They need to be the voice of the user inside the business and must be passionate about the user experience.

They must be able to interface and communicate effectively with all areas of the company but specifically:

  • Content, to define product development requirements
  • Tactical marketing, to define the go-to-market strategy, helping them understand the product positioning, key features and benefits, and target customers
  • Sales, to ensure product positioning, competitive differentials and features and benefits are clear

Key duties:

  • Managing the entire product line life cycle from strategic planning to product obsolescence. 
  • Specifying market requirements for current and future products by coordinating market research supported by on-going visits to customers and non-customers.
  • Developing and implementing a company-wide go-to-market plan, working with all departments to execute
  • Working with researchers to analyse market research results
  • Taking the lead in New Product Development by scoping and developing Customer Value Propositions for each project.
  • Building business cases from results and present to the Senior Management Team that include but are not restricted to:

o   Hard and soft KPIs

o   Price

o   Sector specifics

o   Promotions

o   Positioning / segmentation

o   Routes to market

  • Working cross functionally to launch new products to market, inputting into all aspects of the marketing mix.
  • Managing the hand-over of information to tactical marketing, sales and content development
  • Monitoring progress of the product through development and ensure that all relevant stakeholders are kept in touch
  • Preparing for product launch by liaison with tactical sales and marketing through dissemination of product details/ updates/ availability
  • Presenting regular performance metrics and conclusions pertaining to existing products
  • Managing incremental improvements across the existing portfolio of products to improve the proposition

Key requirements:

  • A graduate in Business, Marketing or a related field with credible experience in a Marketing and/or Product Development role
  • Someone who has progressively received more responsibility, has a proven track record of results and experience of bringing new products to market in a compelling and successful way
  • Commercial acumen
  • Self-motivated, self-sufficient proactive and resilient
  • Target driven
  • Willingness to develop and learn new skills
  • Good communication – verbal (comfortable with presenting to large groups) and written
  • IT literate / technically minded
  • Able to work to tight deadlines under pressure
  • Co-operative and flexible
  • Excellent organisational skills and attention to detail
  • Ability to work within a team          

For each vacancy we also offer: Individual & team incentives/rewards, comprehensive induction and ongoing training, 3% matched contribution Pension Scheme, Simply Health Plan, Life Assurance and Childcare Vouchers. Regular team building events, lunch time activities including darts, whole company business updates, excellent work/life balance, opportunities for development, butties on achievement of key milestones, ice creams in summer, family BBQ’s (donations to charity), sporting events and the most amazing Christmas party with competitions and prizes. 

We have other vacancies within the Company, so if you do not see the a role you are interested in above, please send your CV and covering letter (explaining what area of the business interests you) to Human Resources, at careers@virtual-college.co.ukPlease state clearly where you saw the position advertised. All applicants must have the right to work in the UK.