Virtual College Reach 1.5 Million Learners
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Virtual College Ltd is based in Ilkley, West Yorkshire. We are 28th in the top 100 fastest growing companies in Yorkshire. We provide e-learning to over 300 organisations and over 1.3 million learners nationally. We have a broad range of services we package and deliver to meet the specific needs of our customers including a directory of e-learning courses and modules on a comprehensive range of training topics and subjects, bespoke e-learning course development, a sophisticated learning and quality audit management system.

Hours of work are 37.5 hours (Monday to Friday). If you would like to apply for any of the vacancies below, or are interested in other roles with Virtual College, then please send your CV and covering letter detailing your current salary to Nicky Calam, Human Resources – Please state clearly where you saw the position advertised.

We are an Equality & Diversity employer.


  • Health & Social Care
  • Business & Education - Tactical Sales
  • Business & Education - Strategic Sales
  • Group Services

Job Roles


We are looking for team members to join our Quality Department. This is a varied role and will require the following core skills and abilities.

  • Excellent customer service skills, processing in a professional and efficient manner the requests coming over the phone and by email both from internal divisions and from external customers.
  • The ability to work with sharp attention to detail, this will include proof-reading new modules and various internal documents.
  • Strong written and oral communication skills and an excellent grasp of grammar and spelling as well as the concept of plain English.
  • Excellent IT skills especially in Excel (creating formulas, reports and spreadsheets), Word, Outlook and the Internet.
  • The ability to work on a variety of technical and administrative tasks, participation in Quality procedures and administration of the company's internal systems.
  • The flexibility to undertake the new tasks as required on the ad hoc basis and if necessary to work under pressure without compromising the systems and processes that work.
  • Working as part of a team looking for solutions on continuous improvement in company procedures and having the highest quality of service at the core of every task.

Business Development Managers

We are looking for a skilled consultative salesperson/BDM to join our close knit team. You will be required to meet the following skills, experience and hold the following key attributes:

  • Sales of e-learning and online management tools
  • Work tenaciously to agreed targets
  • Development of strategic business plans to exploit new markets in the health and social care sector
  • Develop key links to agencies, charities and industry leaders in your sector
  • To be able to manage small to medium scale projects to ensure successful handover and on boarding of your customers
  • Working with the marketing team to ensure that all products and services are promoted successfully
  • IT literate, creating slick presentations with an understanding of Excel and Word
  • Excellent written and verbal communication skills with good attention to detail
  • Experienced, Solution led salesperson with a proven track record of B2B sales
  • Target driven with strategic and relationship building skills
  • Excellent commercial acumen, good understanding of both short/ long term business goals taking into account income and costs to maximise profits
  • A positive, confident and friendly demeanour
  • Self-starting and driven, being able to work independently and as part of a focussed team
  • A track record of selling to the education sector or similar is desirable but not essential
  • A full clean driving licence and access to a car for work is an essential requirement of this position.

Account Manager

The overall aims and objectives of the role are to:

  • Proactively manage a portfolio of existing accounts with the aim of retaining their custom and maximising revenue and service opportunities.
  • Developing new accounts to meet agreed new business revenues
  • Working with marketing to develop and deliver new business marketing campaigns
  • Project managing and contract managing accounts and service delivery commitments
  • Working with colleagues and customers to develop and implement creative service solutions to meet customers changing and developing needs

The post holder will be required to work flexibly, in a dynamic environment. It may be necessary to assist, or cover for, colleagues whenever operational needs arise. This position requires extensive travel and staying away from home on a regular basis. A full, clean driving license and access to a car for work is an essential requirement of this position.

Managing Business Accounts

  • Proactively manages existing accounts and customer relationships.
  • Proactively plans, develops and implements product and service solutions to meet the ever changing needs of customers.
  • Leads on implementing services to account customers and dealing with issues and problems when they arise
  • Responsible for the effective communication with, and successful retention of, customers to meet agreed retention targets.
  • Implements the teams agreed account pathway and communication standards.
  • Proactive in upselling and developing existing accounts into key accounts.
  • Proactively contract and project manages each account customer
  • Meets and exceeds targets for existing customer revenue and profit

Developing New Business Accounts

  • Actively researches and develops own understanding of key sectors and markets.
  • Identifies market opportunities and uses this understanding to influence business planning and sales exploitation
  • Works with colleagues to identify opportunities for marketing new and existing products with the aim of increasing new sales.
  • Implements new business ideas into revenue generating income streams.
  • Proactive in generating new business to meet agreed targets
  • Proactive in cold calling potential new customers working in conjunction with the sales team to maximise opportunities and minimise duplication
  • Proactive and positive in responding to referrals, sales leads and direct enquiries.


  • Consistently meets individual sales revenue targets to support the delivery of the division’s annual sales targets / budget requirements.
  • Actively works towards the achievement of monetary targets and able to provide short / medium / long term plans focussed on achieving those targets.
  • Actively involved and driven to exceed the profitability target of the division.

Product Knowledge

  • Has an understanding of ALL Virtual College products and services
  • Has a detailed understanding of the services, products and packages delivered to the divisions target audience
  • Works to ensure a complete understanding of all elements of the learning management system. Able to fully demonstrate the system, support customers in the effective implementation of the system, deliver training sessions to users at all levels of the system and provide technical solutions to queries as and when required.

Trainee Digital Designers

  • This would be a first job after graduating
  • We offer you the chance to work in a highly experienced studio environment to get hands-on experience
  • Description:
    • Working on designing and developing e-learning courses
    • Working to improve existing products
    • Working as part of an in-house team on varied projects to produce visuals and concepts to full development
    • Keeping up to date with new developments, technologies and ideas in the e-learning sector and implementing them


Experienced MVC.NET developer required for a successful e-learning development environment. Individual requires excellent organisational skills and strong understanding of programming ideologies. The position requires a strong competency in the following technologies:

  • SQL/SQL Server 2008+
  • C#
  • Entity Framework
  • .NET
  • Visual Studio 2008+
  • HTML, CSS, JavaScript

This is a permanent position, to work as a key part of the company’s development team working on our main live websites and applications. This role will involve developing advanced applications with a modern User Interface using the latest front end technologies. This role requires an individual who is well motivated and works extremely well within a team, all projects are run in a SCRUM/Agile environment and require a great level of team work.

Website Marketing Executive

Primary - To ensure Virtual College's web sites and web pages have a high visibility in search engines organic search results and ensure the agreed company values and tone is communicated externally. The primary focus is to be on the Virtual College site, however also to have a watching brief on the other divisional web sites.

Secondary - To contribute to the strategic teams marketing workload

Requirements / Skills / Qualities:

  • General marketing experience
  • An in-depth knowledge of the latest web trends
  • A good knowledge of SEO techniques and current thinking within search engine companies
  • Tenacious and action orientated
  • Creative thinker
  • Demonstrated ability and experience in website development
  • Strong organisational skills and time management
  • Proactive and able to work on own initiative
  • The ability to develop and nurture internal relationships

The overall objective of the role is to ensure we maximise the opportunities available to us from our web presence

  • To work with the Marketing Manager and strategic marketing to improve the company’s web communication externally
  • To Work with online sales to add value to their web proposition and resultant sales.
  • To work with tactical sales to ensure any product information and promotions fits within a coordinated web plan.
  • Develop an efficient system to balance and prioritise the multiple web based requirements.


  • You will coordinate marketing activity with strategic marketing, tactical marketing, online sales including resellers and affiliates.
  • To be the link with Technical Development to ensure a constant flow of new rich content and user experience improvements.
  • Produce web content where required, both written and multi-media
  • To be the link with any external content suppliers such as Content Plus and Learning Light (Blog)
  • Together with the Marketing Manager and Online Sales Manager is the marketing Link with any internal departments and any external suppliers on the development of any new web sites.

Specific tasks:

  • To build our organic search rankings via key word optimisation
  • To monitor the competition and ensure we remain competitive and “high in the rankings” in line with specific campaigns

Production of marketing materials to assist strategic marketing objectives:

  • Development of emails, collateral such as leaflets and brochures
  • Liaising with marketing colleagues to contribute to the production of company collateral
  • Production of company Videos

Reporting and KPI’s:

  • Use web analytics to fully understand the effectiveness of work completed on the various web sites % of mobile use etc.
  • Improve our organic traffic, engagement, bounce rate, site PR, new v returning visitors and general aesthetic appearance.


Virtual College is committed to progression. There are a wide variety of roles available within the company. We are looking for 2 apprentices to demonstrate their capabilities and would look to progress the right candidate. We have a history of progressing apprentices within the organisation.

Apprentice Accounts and Business Administrator

Working alongside the company accountant and Accounts Technician to carry out the day to day running of the company accounts including:

  • Administration required for the sales and purchase ledger processes
  • Processing staff expenses claims
  • Credit Control
  • Issuing and keeping records of company Petty Cash
  • Allocating Payments and Receipts
  • Being a point of contact for internal and external accounts queries
  • Accounts analysis support
  • Maintain accounts spreadsheets as required
  • Because of the changing nature of our business from time to time you may be required to undertake other activities of a similar nature that fall within your capabilities as directed by management

Business Admin Apprentice

Working alongside the receptionist/administrator to carry out the day to day running of Group Services Operations which include:

  • First point of contact for Virtual College telephone enquiries and able to understand daily whereabouts of staff and redirect accordingly.
  • Meeting and greeting visitors, arranging parking, signing in/out, hospitality
  • Ensure meeting rooms are prepared ready for visitors, including tidying throughout the day
  • Ensuring reception and communal areas are kept clean and tidy
  • Managing/helping with meeting room bookings
  • Ordering and maintaining stationery stocks under manager supervision
  • Distribution of incoming post and outgoing post on a daily basis, organising carriers as and when necessary, ensuring post between sites is dealt with efficiently.
  • Booking out shared equipment and ensure safe and timely return
  • Because of the changing nature of our business from time to time you may be required to undertake other activities of a similar nature that fall within your capabilities as directed by management

Both roles will require the following skills:-

  • A flexible attitude to work
  • Good IT literacy skills and good techniques of telephone etiquette
  • Good customer care practices
  • Strong written and oral communication skills and an excellent grasp of grammar and spelling, and the concept of plain English and attention to detail.
  • Ability to work as part of a team.
  • Work to deadlines and targets within a high pressure customer facing environment.
  • Knowledge of Microsoft Word, Excel and Outlook.

The roles will also include some ad hoc work for the Operations Director such as making travel arrangements and arranging meetings

Graduate interns – 20 Week Placements

We are currently looking for graduates who have recently qualified. Our graduate scheme is run via Bradford City Council within their Education Employment and Enterprise team. We are looking to fill the following roles:-

  • Sales Graduate
  • Bid Coordinator
  • Online Sales Administrator

If you are interested or know someone who is please email us or contact Linda Wilson, Work Placement Project Officer on

To apply you have to be currently unemployed and living in West Yorkshire.

We have other vacancies within the Company, so if you do not see the a role you are interested in above, please send your CV and covering letter (explaining what area of the business interests you) to Nicky Calam, Human Resources, at

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