Marketing Manager - Campaigns & Content

The Role:

We have an exciting opportunity for a Marketing Manager – Campaigns & Content to join our existing Marketing Team. The primary aim of the role is to lead a dynamic campaign strategy across email, social, website, content marketing and SEO that drives brand awareness, customer and learner engagement and supports both direct sales and lead generation. A strong content and campaign marketing background would be highly advantageous for this role.

Who are we:

At Virtual College, we create inspiring learning so that people, organisations and communities succeed and flourish. We do this by putting the learner first and sparking their enthusiasm for learning. We believe the most effective way to deliver great results is to make learning meaningful and engaging, using our experience of delivering training to more than 4 million learners and a wide range of organisations.

Virtual College is for those who think people first. We want people who are naturally collaborative, who thrive when faced with a challenge and who actively seek variety and responsibility. We are looking for individuals with a growth mindset, who are interested in trying new things and see the merit in redefining how things are done to make improvements. We pride ourselves on our people, and it is these people that make Virtual College a great place to work.

Key Duties:

Reporting to the Chief Marketing Officer, your key duties will include, but not limited to:

• Develop, deliver and manage the budget for an innovative content and campaign strategy across email, social media, website, content marketing and SEO that drives VC brand awareness, customer engagement and supports the nurturing of new and existing prospects.
• Be the key point of contact between the marketing and sales team, creating a collaborative working environment based on a ‘one team’ ethos.
• Work alongside the Offline Marketing Manager and Digital Acquisition Manager to align campaign plans to new product launches and our paid media strategy.
• Own and deliver a clear content roadmap that supports campaigns and the wider SEO strategy.
• Develop clear engagement and up-sale plans for freemium and paid for products.
• Develop a clear plan for customer and prospect nurturing through an automated email engagement strategy - increasing sales from existing customers and driving high value leads to the sales team.
• Track progress and performance of campaign activity using data insights to optimise future campaigns that drive greater results.
• Lead, grow and inspire a team of marketing and content executives through clear objectives, targets, mentoring and support.

Key Skills/Experience:

Essential:

• Educated to degree level or equivalent.
• Strong content, campaign and SEO marketing background
• Proven track record in leading and delivering high volume, high-quality marketing activity and outcomes.
• Experience of budget management, controlling costs and delivering value for money on marketing spend.
• Strong collaboration skills and a relationship builder – ability to work with different types of people and teams

Desirable:

• CIM qualification or equivalent
• Proactive, objective and goal orientated.
• An entrepreneurial self-starter that takes ownership.

Package Includes:

• Hours of work covering 37.5 hours (Monday to Friday) including flexible working
• 25 days holiday plus bank holidays
• Extensive induction programme and ongoing training and development
• Regular charity and social events organised by our voluntary Sports and Social team for everyone
• Contributory Pension Scheme, Simply Health Cash Plan, Life Assurance and MCard Corporate Discount Card for West Yorkshire travel.

Interested in the role of Marketing Manager – Campaigns & Content based in Ilkley, West Yorkshire? Then please apply by submitting your CV and covering letter detailing your current salary to careers@virtual-college.co.uk . We are an Equality & Diversity employer.

No agencies please.