With more customers available online than ever before, it is important that businesses recognise the importance of being active on social media, running social media campaigns, having effective and user-friendly websites, and are able to measure the effectiveness of their digital marketing campaigns.
This digital business skills suite is a course built from 27 bite-size modules, designed for learners developing their digital marketing knowledge for business.
- Online, self-paced training
- Interactive training with colourful animations
- Complete in five to six hours
- CPD certified training
- 24 hour learner support
- Instant digital certificate on completion
Businesses are now firmly planted in the digital age, with more people able to access the internet than ever before. It’s important to have a social media presence, a working website and associated analytics, but without any digital business objectives can you truly measure the progress you are making?
Why take this digital business skills training suite?
Upon completion of this training suite, learners will be able to implement digital marketing skills and strategies into writing for websites and social media campaigns, and begin to have an understanding of analytical data and how to measure the success of a digital marketing campaign.
With this online training, learners will be able to identify the popular social media platforms including Facebook, Twitter and LinkedIn, be able to describe what they can be used for, and understand how to implement a social media campaign. Learners will also understand the full benefits of a strong company website, will be able to write for the website and have a clear understanding of basic web design.
This e-learning suite is made up of the following modules:
- Introduction to Social Media Tools
- Introduction to Facebook for Business
- Introduction to Twitter for Business
- Introduction to LinkedIn for Business
- Introduction to Social Media Management Tools
- Implementing a Facebook campaign for your business
- Implementing a Twitter campaign for your business
- Implementing a LinkedIn campaign for your business
- Introduction to the use of websites for businesses
- Website design tools advantages and disadvantages
- Website design basics
- Writing for your website
- Mobile friendly websites
- Website user experience and psychology
- Hosting a website
- Website security
- Introduction to and using digital marketing and analytics to drive business
- What is data analytics?
- Overview of SEO
- Developing digital business objectives
- Analysing the success of a digital marketing campaign
Having completed this training, learners will be able to:
- Understand the importance of social media for business
- Recognise what impact a social media campaign will have on your business and how to implement one
- Be able to understand key website aspects from design, writing web copy, SEO and data analytics, website hosting, and mobile friendly websites
- Develop business objectives and be able to look at how successful a digital marketing campaign has been
The content of this training has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.
These modules were developed alongside The Tech Partnership to support the Digital Business Skills qualification. The Tech Partnership operated from 2014 to 2018 as a network of employers collaborating to create the skills for the UK digital economy.
This training will take approximately five to six hours to complete, depending on how quickly learners can study and absorb the material. Learners do not have to complete all the training in one session as progress is recorded throughout.
The digital business skills suite is aimed at those with little or no prior experience in digital business and marketing and who wish to develop their knowledge of how to use digital methods to market their business.
This includes training providers who deliver face to face training in digital skills who wish to offer a blended programme, individuals who wish to up-skill in using digital marketing techniques and businesses who wish to increase skills in-house in using digital marketing tools and technologies.
There are no specific entry requirements for this training suite.
Test and certificate
The end of course test consists of 15 multiple choice questions. Learners are required to achieve a 75% pass mark, and, if necessary, may attempt the test three times at no extra cost.
If learners do not achieve the 75% pass mark, further attempts may be given by contacting our support team.
Learners will be able to download a digital certificate on completion. This can be printed, and we suggest you keep it for your records.
Frequently asked questions
Do I need an e-mail address to buy this course?
Yes, you will need an e-mail address to buy this course. This is because we use your e-mail address to create an account for you in our learning management system - where you will take the training. We also need your email address to send your purchase receipt.
If you buy more courses in future using the same e-mail address during checkout, then these will automatically be added to your system account.
If you pay by PayPal, we will use your PayPal email address to create your system account.
Can I buy this course and give it to other people?
Yes, you can buy the training using your own email address and then give it to other learners from your system account.
Each learner will need to have their own email address. This is so that we can send them a link to the training and give them their own system account.
Is there a refund policy?
We want you to be completely satisfied with your training. We offer a 30 day, no hassle, no quibble, money-back guarantee if you are not 100% satisfied.
To request a refund, you should email our learner support team with your receipt stating why you would like to be reimbursed. You, or your learners, must not complete the training in order to make a valid refund claim.
Will the course work on a tablet or mobile phone?
We recommend using a desktop or laptop for the best learning experience. This course can also be taken on tablet and mobile devices - including iPads and iPhones.
Is a specific internet browser recommended?
For the best possible experience, we recommend learners use Google Chrome, Microsoft Edge, Internet Explorer 11 or Firefox. Please ensure there are no updates pending on your browser.
How long do learners have to complete a course?
There is no set completion time for this course. Learners can study in their own time at their own speed and may pause, leave and come back to the system to continue the training at any time.
Does the course contain sound?
Yes, this course contains sound. For those without sound on their computer or device, the narration is covered in an optional text box at the bottom of the training.
Bulk discounts are available on purchases of 10 or more courses.
If you wish to discuss a large individual order for this course, and/or would like to be invoiced in advance, please call our sales team on 01943 885 085 to make an enquiry.