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Digital Marketing Training Course

This digital marketing training course has been designed to give you the knowledge and confidence to start your own digital marketing plan, track its progress and analyse the results.

Digital marketing is constantly evolving with with new channels and methods for communicating with custoemrs being developed more frequently than ever before.

  • Instant digital certificates on completion
  • Complete in two to three hours
  • Online self-paced training
  • CPD certified training
  • Interactive courses with colourful animations


Digital marketing channels are one of the biggest areas of expenditure in marketing budgets with budgets increasing every year, as more potential channels become available and online shopping increases its market share.

Digital marketing is constantly evolving with new channels and new methods for communicating with customers being developed more frequently than ever before, and data analytics becoming a crucial factor in predicting and capitalising on trends.

This is why we have developed a digital marketing training course that will give you the knowledge and confidence to start your own digital marketing plan, track its progress and analyse the results, as well as set up and evaluate marketing analytics.

Who should take this course?

This course has been designed for anyone wanting to create a digital marketing strategy and boost their online presence. This course is also great for students hoping to start a digital marketing career, or anyone applying for a digital marketing role and are looking to boost their CV.

What is included?

Within the five bitesize modules covered in this course you will learn about a range of digital marketing techniques and analysis strategies. The following topics are covered:

  • Introduction to and using digital marketing and analytics to drive business
  • What are data analytics?
  • Overview of SEO
  • Developing digital business objectives
  • Analysing the success of a digital marketing campaign

Training Outcomes

On completion of this course you will be able to:

  • Create and analyse your own digital marketing strategy
  • Understand how SEO can impact your business and how to get your website to the top of search engine results
  • Understand how to create digital business objectives and use them to develop your business and build an online presence


The content of this training has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.

These modules were developed alongside The Tech Partnership to support the Digital Business Skills qualification. The Tech Partnership operated from 2014 to 2018 as a network of employers collaborating to create the skills for the UK digital economy.


This training will take approximately 2-3 hours to complete, depending on how quickly learners can study and absorb the material. Learners do not have to complete all the training in one session as progress is recorded throughout.

Target Audience

This digital marketing training course is aimed at those with little or no prior experience in digital business and marketing and who wish to develop their knowledge of digital marketing techniques. This includes training providers who deliver face-to-face training in digital skills and wish to offer a blended programme, individuals who wish to upskill and develop their digital marketing skills, and businesses who wish to increase digital marketing skills in-house.

Entry requirements

There are no specific entry requirements for this course.

Test and certificate

At the end of each bitesize module there will be a test, this consists of 15 multiple choice questions. Learners are required to achieve a 75% pass mark, and, if necessary, may attempt the test six times at no extra cost. If learners do not achieve the 75% pass mark, further attempts may be given by contacting our support team.

Learners will be able to download digital certificates on completion of each bitesize module. These can be printed, and we suggest you keep it for your records.

How It Works

Frequently asked questions

Do I need an e-mail address to buy this course?

Yes, you will need an e-mail address to buy this course. This is because we use your e-mail address to create an account for you in our learning management system - where you will take the training. We also need your email address to send your purchase receipt.

If you buy more courses in future using the same e-mail address during checkout, then these will automatically be added to your system account.

If you pay by PayPal, we will use your PayPal email address to create your system account.

Can I buy this course and give it to other people?

Yes, you can buy the training using your own email address and then give it to other learners from your system account.

Each learner will need to have their own email address. This is so that we can send them a link to the training and give them their own system account.

Is there a refund policy?

We want you to be completely satisfied with your training. We offer a 30 day, no hassle, no quibble, money-back guarantee if you are not 100% satisfied.

To request a refund, you should email our learner support team with your receipt stating why you would like to be reimbursed. You, or your learners, must not complete the training in order to make a valid refund claim.

Will the course work on a tablet or mobile phone?

We recommend using a desktop or laptop for the best learning experience. This course can also be taken on tablet and mobile devices - including iPads and iPhones.

Is a specific internet browser recommended?

For the best possible experience, we recommend learners use Google Chrome, Internet Explorer 11 or Firefox. Please ensure there are no updates pending on your browser.

How long do learners have to complete a course?

There is no set completion time for this course. Learners can study in their own time at their own speed and may pause, leave and come back to the system to continue the training at any time.

Does the course contain sound?

Yes, this course contains sound. For those without sound on their computer or device, the narration is covered in an optional text box at the bottom of the training.

How long is the certificate valid for?

There is no set time for how long this certificate is valid for. It is generally recognised that certificates are renewed every three years.


Bulk discounts

Bulk discounts are available on purchases of more than 10 courses.

If you wish to discuss a large individual order for this course, and/or would like to be invoiced in advance, please call our sales team on 01943 885 085 to make an enquiry.

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+44 (0)1943 605 976

Virtual College

Marsel House


West Yorkshire

LS29 8DD

Awards for footer
Gold and silver award winners at the Learning Technologies Awards 2017 - including gold for excellence in the design of learning content.


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