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An Introduction to Social Media for Business
An Introduction to Social Media for Business
An Introduction to Social Media for Business
An Introduction to Social Media for Business
Description

Overview - An Introduction to Social Media for Business Course

With two thirds of the global internet population visiting social networks, businesses are increasingly utilising these platforms to engage with clients and other businesses, don’t get left behind!

Social Media is an extremely effective form of marketing which can be used to increase brand awareness, brand loyalty, customer service, and lead to increased sales. It can be used to present a business brand to millions of people worldwide.

Social media is not just for large corporations, small businesses can also reap the benefits of implementing a social media campaign. Small businesses often worry that they do not have the time to implement a social media campaign; this module has been designed to ease these concerns.

The module provides businesses with an understanding of social media as well as providing straightforward advice and guidance on implementing a successful social media campaign.

On completion of this course learners will understand:

  • What Social Media is
  • The benefits of Social Media for business
  • How to get started and how much time it will take
  • The different ways of using Social Media
  • How to run a successful campaign
  • Return On Investment (ROI)

Lesson Plan

Areas covered include:

  • Learning Objectives
  • What is Social Media?
  • Successful Social Media
  • Social Media and Public Relations
  • Starting Your Social Media Campaign
  • Implementing Your Social Media Campaign
  • Using Social Media Creatively
  • Calculating Return on Investment
  • Summary

Certification

On completion of this course you will be able to download a Virtual College certificate.

Duration

Approximately 40 mins. The length of time taken depends entirely on how quickly you can study and absorb the material. You can proceed as quickly or slowly as you like.

Target Audience

This module is aimed at all businesses wanting to learn about social media and how to implement a successful social media campaign.

Entry Requirements

There are no specific entry requirements for this course.

How It Works

How it Works

This is an online course which is studied via the Virtual College Learning Management System, Enable. All of the training is taken online. The course is self-paced so you decide how fast or slow the training goes. You can also revisit the training material, even after you have completed the course.

Four easy steps to e-learning

Step 1: Find a course

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Here are some ways you can quickly find the information you need:

  • Search for a course using search box
  • Click "courses" on the top navigation. This page will show a complete list of courses, ordered by our best sellers and new releases
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Step 2: Buy the course

When you've found the course you want simply click on “Add to basket”. You can then continue shopping or check out and make a secure payment via the PayPal payment screen. This allows you to pay with most popular credit or debit cards or your PayPal account, and receive your receipt by email.

All our payments are dealt with by PayPal; one of the world’s most well-known payment providers – Great Britain’s no 1 preferred online and mobile payment method, so you can be sure that your payment will be safe and secure. Here at Virtual College we never even get to see your credit card details!

Once your purchase has gone through you will be able to continue to a login screen. Enter your name and create a password if prompted. This will log you into our Learning Management System (LMS) where you will be able to take the course or allocate it to other people.

You can purchase more than 10 courses online, however if you wish to purchase more than 10 courses, and you would like to be invoiced in advance, you can e-mail us on salesteam@virtual-college.co.uk or contact our sales team on 01943 885 085.

Step 3: Take the course

For the best possible internet browser experience we recommend you use Google Chrome, Microsoft Edge, Internet Explorer 11 or Firefox.

You will get a better learner experience if you have sound enabled. Most computers come with built-in speakers, but the narration will generally be written in text on the screen for you to read if you don't have sound turned on.

The course is interactive and you may need to click on parts of the screen before you can advance. This will be obvious as the narration and text will tell you what to do or the links will pulse and flash. The system will remember where you left off and take you back there, but you can go over any part of it as many times as you want to and take as long as you want.

You can write your own notes for the course and print them off or simply store them to access later any time you view your course.

When you get to the end, you will be presented with an assessment to check your understanding. Don't worry; in most cases you can take this assessment three times at no extra cost, and we have policies and procedures in place for adding further attempts.

Step 4: Your certificate

You will be able to print your own certificate at the end of the course.

Some courses also include the option of a high-quality posted certificate, for example our Level 2 Food Safety and Hygiene courses.

Discounts

Bulk discounts

A bulk discount structure applies for this course based on the quantity you buy and is calculated automatically during checkout.

  • 10% discount on 10 - 49 courses
  • 20% discount on 50 + courses

If you wish to discuss a large individual order for this course, and/or would like to be invoiced in advance, please email salesteam@virtual-college.co.uk or call our sales team on 01943 885 085.

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