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Businesses trying to attract customers without a website will find it a difficult task, there are many different elements you need to get right to make your website successful.

We recognise the importance of a business website so we have created eight bitesize modules that will help you develop those skills needed to create a successful website.

  • Instant digital certificates on completion
  • Complete in two to three hours
  • Online self-paced training
  • CPD certified training
  • Interactive courses with colourful animations


Having an attractive, user-friendly website is essential in modern day business. However, having a great looking website is only the start. With so much competition on the internet, it is easy for websites to be overlooked on search engines due to low rankings.

With over 3.5 billion Google searches per day globally, it is the go-to search engine platform for finding out information about anything and everything. Therefore, it is important for businesses to prioritise the optimisation of their website so that it appears at the top of search engine results, such as Google’s, ensuring that potential customers can easily find and access their website.

Businesses trying to attract customers without a website will find it a difficult task. Even those businesses which do have a website can lose out on customers due to critical errors they make. They neglect to include key information, such as what their business does, where it is located, when is it open, and what products are available.

These poor website experiences are likely to result in customers spending money at a competitor’s website. This not only results in the lost of potential customers, but it can damage a business’s reputation too.

Here at Virtual College, we recognise the importance of a business website, which is why we have created eight bitesize modules that will help you develop those skills needed to create a successful website.

Why take this website management training course?

Having your own website has many benefits. It gives your business credibility, provides 24-hour availability, is convenient for your customers, and creates the potential to increase sales and build up your customer base.

But in order to create a successful website, there are many different elements you need to first understand – some are important to your visitors, and others are important ‘behind the scenes’ elements.

This elearning course explores these elements including how to write effective website copy, the advantages and disadvantages of using website design tools, how to make your website mobile friendly, and much more.

What is included?

This course is broken down into eight bitesize modules which cover the basics of website management:

  • Introduction to the use of websites for businesses
  • Website design tools advantages and disadvantages
  • Website design basics
  • Writing for your website
  • Mobile friendly websites
  • Website user experience and psychology
  • Hosting a website
  • Website security

Training Outcomes

On completion of this course, you will be able to:

  • Understand key website aspects including design, writing web copy, SEO and data analytics, website hosting, and mobile-friendly websites
  • Develop business objectives and assess the success of a digital marketing campaign
  • Decide what information is crucial for a successful website and how best to implement it into your own site


The content of this training has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.

These modules were developed alongside The Tech Partnership to support the Digital Business Skills qualification. The Tech Partnership operated from 2014 to 2018 as a network of employers collaborating to create the skills for the UK digital economy.


This training will take approximately 2-3 hours to complete, depending on how quickly learners can study and absorb the material. Learners do not have to complete all the training in one session as progress is recorded throughout.

Target Audience

This website management training course is aimed at those with little or no prior experience in digital business and marketing and who wish to develop their knowledge of website management, and how best to use it to market their business.

This includes training providers who deliver face-to-face training in digital skills and wish to offer a blended programme; individuals who wish to upskill and develop their website management skills, and businesses who wish to increase website management skills in-house.

Entry requirements

There are no specific entry requirements for this course.

Test and certificate

At the end of each bitesize course there will be a test, which consists of 15 multiple choice questions. Learners are required to achieve a 75% pass mark, and, if necessary, may attempt the test six times at no extra cost. If learners do not achieve the 75% pass mark, further attempts may be given by contacting our support team.

Learners will be able to download digital certificates on completion of each bitesize module. These can be printed, and we suggest you keep it for your records

How It Works

Frequently asked questions

Do I need an e-mail address to buy this course?

Yes, you will need an e-mail address to buy this course. This is because we use your e-mail address to create an account for you in our learning management system - where you will take the training. We also need your email address to send your purchase receipt.

If you buy more courses in future using the same e-mail address during checkout, then these will automatically be added to your system account.

If you pay by PayPal, we will use your PayPal email address to create your system account.

Can I buy this course and give it to other people?

Yes, you can buy the training using your own email address and then give it to other learners from your system account.

Each learner will need to have their own email address. This is so that we can send them a link to the training and give them their own system account.

Is there a refund policy?

We want you to be completely satisfied with your training. We offer a 30 day, no hassle, no quibble, money-back guarantee if you are not 100% satisfied.

To request a refund, you should email our learner support team with your receipt stating why you would like to be reimbursed. You, or your learners, must not complete the training in order to make a valid refund claim.

Will the course work on a tablet or mobile phone?

We recommend using a desktop or laptop for the best learning experience. This course can also be taken on tablet and mobile devices - including iPads and iPhones.

Is a specific internet browser recommended?

For the best possible experience, we recommend learners use Google Chrome, Internet Explorer 11 or Firefox. Please ensure there are no updates pending on your browser.

How long do learners have to complete a course?

There is no set completion time for this course. Learners can study in their own time at their own speed and may pause, leave and come back to the system to continue the training at any time.

Does the course contain sound?

Yes, this course contains sound. For those without sound on their computer or device, the narration is covered in an optional text box at the bottom of the training.

How long is the certificate valid for?

There is no set time for how long this certificate is valid for. It is generally recognised that certificates are renewed every three years.


Bulk discounts

Bulk discounts are available on purchases of more than 10 courses.

If you wish to discuss a large individual order for this course, and/or would like to be invoiced in advance, please call our sales team on 01943 885 085 to make an enquiry.

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+44 (0)1943 605 976

Virtual College

Marsel House


West Yorkshire

LS29 8DD

Awards for footer
Gold and silver award winners at the Learning Technologies Awards 2017 - including gold for excellence in the design of learning content.


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