A pocketbook of tips, tools and techniques on how to create 'brand you', build leadership presence and achieve impact
How to develop ‘brand you’, create leadership presence and achieve personal impact is explained in The Impact & Presence Pocketbook whose authors work together in this increasingly popular field at Ashridge Management College.
Subjects covered include: self-awareness (with a questionnaire for readers to review their own impact), visualisation, creating a brand image, posture, gesture, eye contact, emotional control, dress style, creating rapport, what to do in difficult circumstances and how to create impact in different situations (e.g. meetings, interviews, presentations
and one-to-one sessions).
Impact is created within the first 15 seconds of a meeting and what is said (the content) accounts for just 10% of the impact – it’s how the message is delivered that creates the biggest impression.
A pocketful of tips, tools and techniques on how to create ‘brand you’, build leadership presence and achieve impact
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