Search Our Site

We have 3,620,154 registered online learners.
185 new learners so far today.

People are 'choosing quality wines'

schedule 18th May 2011 by Virtual College in Food and Drink

People are heading to the stores and choosing better quality wines than they have in the past, it has been revealed.

Tony Laithwaite, founder of Laithwaites Wine, said the impact of the economic downturn has meant that people are now looking for quality when they make a purchase and this has been especially apparent in the UK wine sector.

He commented: "Obviously some people are cutting back. Others, I get the impression, are doing quite the opposite - they're probably drinking a bit less, but are drinking better."

Mr Laithwaite added that many of the most popular wines have been demystified in recent years, with enthusiasts using these well-known varieties to get into more specialist wines.

According to research from Nielsen, sales of Italian wine rose by 12 per cent in the last year in the UK. It fund that the Pinot Grigio has now overtaken its French and American rivals and has become the most popular grape for wine drinkers in the UK.

Virtual College Logo

Author: Virtual College

The latest training news brought to you by Virtual College. We create innovative digital learning experiences that inspire people to develop the skills they need to thrive in their careers; enhancing and enriching the organisations they work in. For 24 years, we have been developing and supplying collaborative, customer-focused e-learning technology for organisations world-wide.

ISO 9001:2015
Crown Commercial Service Supplier
LPI Accredited Learning Technologies Provider


+44 (0)1943 605 976

Virtual College

Marsel House


West Yorkshire

LS29 8DD

Awards for footer
Gold and silver award winners at the Learning Technologies Awards 2017 - including gold for excellence in the design of learning content.


We are in the process of moving to one Virtual College website. If you want to go back to a course, or start a course, bought from our old website then you may need to login to our original learning management system. Otherwise, please proceed to our new learning management system to return to your training.


You are already logged in. Click the button below to be taken to your LMS dashboard. Alternatively, click logout to leave the system.