Search Our Site

We have 2,943,419 registered online learners.
361 new learners so far today.

Are employers using old techniques to attract graduates?

schedule 2 years, 11 months, 6 days ago by Virtual College in Virtual College

In an age where graduate recruitment has become increasingly competitive, employers across the country are using techniques to attract the best talent to their businesses. But have their approaches become outdated?

Traditionally, universities in the UK hold annual career fairs, commonly known as the 'milk round'. These are open to undergraduates and recent graduates, who can come along and converse face-to-face with potential employers from a range of sectors, including business, engineering, fashion and media.

Such fairs are designed to provide young people with an insight into a particular company or industry, which could influence their decision to apply for a role.

However, the milk round has recently been deemed as an old approach to market for graduates, with more young people tending to turn to web-enabled digital devices for career guidance.

Speaking to Personnel Today, Sarah Shields - general manager and executive director at Dell UK - said: "The traditional milk round is not the most effective way to attract great young talent into the business any more, so [companies are] completely changing their approach to recruiting graduates."

In a generation of tech-savvy youngsters, it's essential for businesses to modernise their recruitment strategy. This will involve engaging with graduates at a deeper level, through social media platforms like Twitter.

As well as this, David Rudick - international market vice president at Indeed - said: "Employers will need to provide real insight on other important criteria such as management, work-life balance and company culture, if they are to draw in the best graduate talent."

However, Carol White - head of recruitment at WSP - believes that the milk round approach should not be scrapped entirely.

She thinks that the key is to centralise on "deeper campus engagement" with graduate activities. For example, asking graduates to create a video or running competitions. In other words, employers must get innovative with graduate recruitment.

Virtual College provide a range of free courses for career seekers, called VOOCs, designed to provide an insight into working in a particular sector. For more information, please visit: http://www.virtual-college.co.uk/news/City--Guilds-sponsors-Virtual-College%E2%80%99s-new-Career-VOOC%C2%AE-to-transform-careers-guidance-newsitems-150.aspx

Virtual College logo

Author: Virtual College

The latest training news brought to you by Virtual College.

CPD
Investors
ISO 9001:2015
Microsoft
Crown Commercial Service Supplier

Contact

+44 (0)1943 605 976

info@virtual-college.co.uk

Marsel House

Ilkley, West Yorkshire

LS29 8DD

Awards for footer
Gold and silver award winners at the Learning Technologies Awards 2017 - including gold for excellence in the design of learning content.
Live Chat

Click to chat

Login

We launched a new website in February 2017. If you want to go back to a course, or start a course, bought before this date then you may need to login to our original learning management system. Otherwise, please proceed to our new learning management system to return to your training.

LMS

You are already logged in. Click the button below to be taken to your LMS dashboard. Alternatively, click logout to leave the system.