It’s a well-known fact that e-learning completion rates are lower than those for classroom-based learning, with some sources suggesting that completion rates for e-learning are about 40%. One key factor blamed for this low completion rate is learner motivation. It is clear that motivating learners to engage in their e-learning is a critical factor in their success.
Designing e-learning based on motivational models helps to bridge learners’ motivation gaps, increase engagement and drive behaviour change. Designing great looking e-learning is not enough, if learners are not interested in the topic, don’t buy into the learning goals or struggle to see the big picture; they are suffering from a motivation gap.
Here at Virtual College, our in-house team of expert instructional designers endeavour to address those gaps in motivation with their design approaches. An important motivational design model which is often used by our instructional designers is John Keller’s ARCS model.
‘I employed the ARCS model when I was creating the Parental Mental Health module.’ Rob Denby, Instructional Designer at VC, speaking about his experience with ARCS, ‘The module is underpinned by the story of Elena, who experiences some of the issues covered in the course. This real world example not only helps learners to identify the relevance of the learning, but, as the story sections were presented as animated videos, they break up the learning to help keep learners attentive.’
The Parental Mental Health course also includes a game activity which replicates the stresses that individuals experience in an average day.
It is by utilising methodologies such as the ARCS model during the creation of e-learning that the instructional design team at Virtual College can ensure the products they create drive the desired results for our customers and their learners.
Please email firstname.lastname@example.org to get a free 30 minute consultation to find out how we can help with your e-learning strategy and delivery to make your learning campaigns as engaging as possible.