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Digital Marketer Standard Level 3 – City and Guilds

This Level 3 apprenticeship will prepare students for a career in digital marketing, providing the technical competencies, knowledge and understanding to be an effective digital marketer.

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What a digital marketer does

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.

To achieve this, a digital marketer will typically be working as part of a team in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions.

A digital marketer will normally report to a digital marketing manager, a marketing manager or an IT manager.

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Typical digital marketing roles

The following are some examples of digital marketing job roles:

  • Digital Marketing Executive
  • Social Media Executive
  • Content Coordinator
  • Campaign executive
  • Email Marketing Assistant
  • SEO Executive
  • Analytics Executive

How the apprenticeship works

You will take part in a range of training and development activities. These will include Online Live classroom-based learning, with teaching supported by group and individual exercises and lab activities. You will also undertake training for an industry-recognised vendor certification, with an exam to achieve this qualification.

Learning will be supported by an assessor/tutor who will work with you throughout their apprenticeship. The apprenticeship will be achieved once end point assessment has been completed and passed.

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Why consider YP Training?

By combining new technologies with face-to-face sessions, we have created an innovative, unique approach which we believe provides significant benefits to you as a learner.

The YP Training approach:

  • Allows you to study at a time, pace and place which is flexible – so you do not lose contact with work for days attending college
  • Makes learning interesting and engaging – much more appealing and relevant to your experiences and needs
  • Uses online systems – you can see at a glance what you are meant to be doing and how you are progressing
  • Allows your apprenticeship to be tailored flexibly to your needs and those of your company

Interested in this apprenticeship?

For more information on the Digital Marketer Standard Apprenticeship, and a full course overview, please contact YP Training's North East Office on: 01325 328 827.

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