Digital Marketer Standard Level 3 – City and Guilds
This Level 3 apprenticeship will prepare students for a career in digital marketing, providing the technical competencies, knowledge and understanding to be an effective digital marketer.
What a digital marketer does
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
To achieve this, a digital marketer will typically be working as part of a team in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions.
A digital marketer will normally report to a digital marketing manager, a marketing manager or an IT manager.
Typical digital marketing roles
The following are some examples of digital marketing job roles:
- Digital Marketing Executive
- Social Media Executive
- Content Coordinator
- Campaign executive
- Email Marketing Assistant
- SEO Executive
- Analytics Executive
How the apprenticeship works
You will take part in a range of training and development activities. These will include Online Live classroom-based learning, with teaching supported by group and individual exercises and lab activities. You will also undertake training for an industry-recognised vendor certification, with an exam to achieve this qualification.
Learning will be supported by an assessor/tutor who will work with you throughout their apprenticeship. The apprenticeship will be achieved once end point assessment has been completed and passed.
Why consider YP Training?
By combining new technologies with face-to-face sessions, we have created an innovative, unique approach which we believe provides significant benefits to you as a learner.
The YP Training approach:
- Allows you to study at a time, pace and place which is flexible – so you do not lose contact with work for days attending college
- Makes learning interesting and engaging – much more appealing and relevant to your experiences and needs
- Uses online systems – you can see at a glance what you are meant to be doing and how you are progressing
- Allows your apprenticeship to be tailored flexibly to your needs and those of your company
Interested in this apprenticeship?
For more information on the Digital Marketer Standard Apprenticeship, and a full course overview, please contact YP Training's North East Office on: 01325 328 827.