Empowering learning at Visit Scotland

About Visit Scotland

VisitScotland is the national tourism organisation for Scotland. They support the responsible growth of tourism and events while driving the visitor economy to create better places for people to live, work, and visit.

To foster a strong learning culture within their organisation, VisitScotland partnered with Virtual College by Netex. Together, they implemented an intuitive Learning Management System (LMS) and a flexible training subscription to train over 600 staff members.

The Challenge

VisitScotland previously relied on an HR software system primarily designed for payroll administration to train their staff. However, this software was neither intuitive nor user-friendly, failing to provide the engaging learning experience their employees needed.

Their goal was to cultivate a culture of learning and empowerment. They sought a training provider that could deliver an intuitive learning platform and offer the necessary support to create an accessible and effective learning experience.

What We Delivered

• A flexible Training Subscription granting access to over 200 online courses via Single Sign-On functionality, ensuring employees could seamlessly access learning materials without unnecessary technical barriers.
• An intuitive Learning Management System (LMS) that supported over 600 staff members, allowing them to engage with content in a way that was modern, interactive, and easy to navigate.
• LMS add-on features, including the Content Create tool, enabling VisitScotland to design and customise their own training materials to better align with their organisational goals and culture.
• Guidance and templates to develop an internal launch plan and effectively communicate the initiative to staff, ensuring maximum engagement and adoption of the new learning platform.
• A collaborative approach, where we worked closely with their team to tailor the solution, providing expert recommendations and ongoing support to enhance the learning experience.

How We Helped

We created an exceptional learning culture that resonated throughout the organisation, empowering staff to take ownership of their development and continuously improve their skills.

• Provided unmatched support and expertise, ensuring the LMS launch was a seamless success. Our team was always available to troubleshoot any issues, answer queries, and offer strategic guidance.
• Delivered a phenomenal onboarding experience, guiding their team every step of the way, from initial setup to post-launch optimisation.
• Offered comprehensive training resources, including best practices, step-by-step guides, and interactive support to help employees get the most out of the system.
• Encouraged cross-departmental collaboration, where teams could share insights, discuss learning objectives, and develop a cohesive approach to skill-building.

The Results

• 95% training completion rate within the first three months, demonstrating outstanding engagement and a strong commitment to professional development among staff.
• The Content Create tool became an essential asset, allowing VisitScotland to produce bespoke training materials tailored to their needs, which significantly increased SME involvement and overall engagement.
• The LMS reporting function provided effortless tracking of learning success, making it a game-changer for their quarterly reviews. Managers could now easily measure progress, identify learning trends, and make data-driven decisions.
• Enhanced employee confidence and competence, as staff reported feeling more equipped to handle their roles, resulting in improved productivity and job satisfaction.
• Long-term sustainability, with the LMS serving as a foundation for continuous learning and professional growth across the organisation.

What They Had to Say

Through our collaboration, VisitScotland has not only established a dynamic and engaging learning culture but has also unlocked new opportunities for innovation and growth. The success of this partnership has set a new benchmark for learning excellence, and we are thrilled to have been part of their journey.