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Last Updated: 1st May 2025
WRAP Case Study
As a sustainability charity, WRAP works with governments, businesses and consumers to create a world in which resources, including food, are used sustainably. They strive to create solutions that protect the environment, build stronger economies and support more sustainable societies.
Food Hygiene
Case Study
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About WRAP
As a sustainability charity, WRAP works with governments, businesses and consumers to create a world in which resources, including food, are used sustainably. They strive to create solutions that protect the environment, build stronger economies and support more sustainable societies.
The "Becoming a Champion" course has been instrumental to IHG's understanding of where and how our food is turning into waste. It has really helped us to engage our teams on the value of food and reducing the impact of our food, and contributed to our net zero ambitions - protecting our profits, business and the planet.
Umesh Dalal
IHG
The Aim
Once WRAP discovered that over 1 million tonnes of food were wasted each year in the hospitality sector, they wanted to help tackle the problem. After initially launching a food waste reduction campaign called ‘Guardians of Grub’, they realised it wasn’t quite enough. The necessary behaviour change wasn’t there.
To give the campaign a boost, they wanted a digital training programme that would provide a learner-focused programme that would bring all the resources together in a comprehensive way and increase the essential skills needed to drive that much sought-after behaviour change.
The Challenge
The company had tight budgets but big ideas. There was a vast library of resources available but no innovative way to bring them all together in a helpful way for the learner to access and understand. There was a clear need for a simple, learner-friendly way to manage and capture the important food waste data.
79%
Of Champions say that they had all of the tools that they needed
38%
Reduction in food waste over a four week time period
86%
Of Champions said that they found the programme incredibly useful
How We Helped
Virtual College played a key role in instrumental advisory research groups, mapping content by assessing existing materials and identifying gaps. We curated and created content by building, buying, and borrowing resources as needed. Additionally, we developed podcasts, designed templates, and carried out a significant portion of graphic design work.
We supported learner uploads through our Training Platform and provided essential audit tools to capture and illustrate food waste data effectively.
The Solution
The final solution in this particular case was an online blended programme. This learning programme included a self assessment so that learners could judge what they needed from the training themselves. It combined different types of learning to ensure the best digital resources were used for the job, from e-Learning to podcasts and videos. Microsoft Teams face-to-face sessions were also included to allow learners to discuss, share ideas and meet industry experts. All in all the ultimate aim and result to build a network of 'Champions' for the business.
The participant surgery sessions have been so useful. The first one really got me going on my journey.
Learner