Digital Marketing Assistant

The role

We have an exciting opportunity for a Digital Marketing Assistant to join our existing Marketing Team. The primary aim of the role is to support the ongoing development and maintenance of our website and core digital channels, this includes adding new content to our website. Attention to detail and strong organisational skills would be highly advantageous for this role.

Who are we

At Virtual College, we create inspiring learning so that people, organisations, and communities succeed and flourish. We do this by putting the learner first and sparking their enthusiasm for learning. We believe the most effective way to deliver great results is to make learning meaningful and engaging, using our experience of delivering training to more than 4.7 million learners and a wide range of organisations.

Virtual College is for those who think people first. We want people who are naturally collaborative, who thrive when faced with a challenge and who actively seek variety and responsibility. We are looking for individuals with a growth mindset, who are interested in trying new things and see the merit in redefining how things are done to make improvements. We pride ourselves on our people orientated culture, and it is these people that make Virtual College a great place to work.

Key duties:

Reporting to the Digital Marketing Manager, your key duties will include, but not limited to:

• Liaising with the wider marketing team and in-house content team to obtain, upload, and publish new content
• Build of new website content from supplied briefs including campaign pages, new categories, new products and services
• Using our product management system to launch new products and decommission old products
• Regular maintenance of product descriptions and images
• Implementing recommendations from our SEO and paid media agency partners
• Add and maintain new offers and creative for our affiliate channel
• Implementation of planned CRO (conversion rate optimisation) activities
• General administration including fixing broken links, creating relevant URLS, adding internal links
• Able to learn in-house systems including Click Dimensions (Marketing Automation), Microsoft Dynamics (CRM), Sitecore (CMS), uCommerce (ecommerce), Google Optimise, Google Analytics
• With support, use our systems to run and prepare reports as required (LMS)
• Working with other teams in the business to access reports as required
• Assisting with creating marketing emails, developing website and media ad creative
• Developing, setting up and maintaining company filing and general marketing administration systems
• Undertaking appropriate CPD (Continuing Professional Development) as identified as part of business planning, appraisal processes and 1:1 meetings

Package includes:

• Hours of work covering 37.5 hours (Monday to Friday) including flexible working
• 25 days holiday plus bank holidays
• Extensive induction programme and ongoing training and development
• Regular charity and social events organised by our voluntary Sports and Social team for everyone
• Contributory Pension Scheme, Simply Health Cash Plan, Life Assurance and MCard Corporate Discount Card for West Yorkshire travel.

Interested in the role of Digital Marketing Assistant based in Ilkley, West Yorkshire? Then please apply by submitting your CV and covering letter detailing your current salary to careers@virtual-college.co.uk. We are an Equality & Diversity employer.