The course begins with a definition of commercial acumen and awareness and the difference between the two and will go on to relate these to four different business situations.
Analysing the commercial environment will be explored through a number of models and frameworks, such as PESTLE, STEEPLE and SWOT with real business scenarios; business development and growth can also be analysed with the same models and frameworks. However, the Ansoff Matrix is added to the list; identifying business development opportunities can be analysed using SWOT; strategic alignment can be achieved through the development of a Mission Statement; collaboration and business partnerships can be analysed.
Finally, the criteria for development a successful business case are described.
On completion of this course, learners will be able to:
- Understand how to demonstrate commercial awareness
- Complete an analysis of the commercial environment using relevant tools and techniques
- Use the completed analysis of the commercial environment to identify new business opportunities
- Develop and write a business case for a new opportunity that has been identified
The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.
On successful completion of this course, you will be awarded a Virtual College certificate which you will be able to download and print immediately on completion.
This course will take approximately 30 minutes to complete, depending on learning speed.
This course is aimed at business leaders and professionals.
There are no specific entry requirements for this course.
Frequently asked questions
Do I need an e-mail address to buy this course?
Yes, you will need an e-mail address to buy this course. This is because we use your e-mail address to create an account for you in our learning management system - where you will take the training. We also need your email address to send your purchase receipt.
If you buy more courses in future using the same e-mail address during checkout, then these will automatically be added to your system account.
If you pay by PayPal, we will use your PayPal email address to create your system account.
Can I buy this course and give it to other people?
Yes, you can buy the training using your own email address and then give it to other learners from your system account.
Each learner will need to have their own email address. This is so that we can send them a link to the training and give them their own system account.
Is there a refund policy?
We want you to be completely satisfied with your training. We offer a 30 day, no hassle, no quibble, money-back guarantee if you are not 100% satisfied.
To request a refund, you should email our learner support team with your receipt stating why you would like to be reimbursed. You, or your learners, must not complete the training in order to make a valid refund claim.
Will the course work on a tablet or mobile phone?
We recommend using a desktop or laptop for the best learning experience. This course can also be taken on tablet and mobile devices - including iPads and iPhones.
Is a specific internet browser recommended?
For the best possible experience, we recommend learners use Google Chrome, Microsoft Edge, Internet Explorer 11 or Firefox. Please ensure there are no updates pending on your browser.
How long do learners have to complete a course?
There is no set completion time for this course. Learners can study in their own time at their own speed and may pause, leave and come back to the system to continue the training at any time.
Does the course contain sound?
Yes, this course contains sound. For those without sound on their computer or device, the narration is covered in an optional text box at the bottom of the training.
How long is the certificate valid for?
There is no set time for how long this certificate is valid for. It is generally recognised that certificates are renewed every three years.
Bulk discounts are available on purchases of more than 10 courses.
If you wish to discuss a large individual order for this course, and/or would like to be invoiced in advance, please call our sales team on 01943 885 085 to make an enquiry.