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Last updated: 06.09.19

Why Digital Skills are more relevant than ever before

What are digital skills and why are they important?

Any business out there is currently running in the time of immediacy – where we can access almost any piece information instantly and connect with others at the touch of a button. Navigating this network relies on keeping up with digital literacy, picking up new skills to better position your business online and create a lasting, positive impression on an online audience. Our Digital Business Skills Suite and Digital Marketing courses are designed to help you refine your digital skill set to benefit your business, with just some of those advantages you can gain listed below.

The perception of your business and its online presence

All businesses in the modern age need a strong, professional online presence in order to be taken seriously by audiences on the internet and become the market leader in a particular area. Having a well-presented company website which covers all the relevant information people need, such as what you do, who you are, and how to get in contact with you, is essential. Our Website Management course will help you get to grips with basic web design and how to write well for your website, allowing you to position yourself perfectly for your desired audience and beat out any competitors. Setting up effective social media presences can also be a great way to improve your online presence and engage with your audiences, so knowing how to do this effectively and consistently on each individual platform is incredibly important.

The potential of social media campaigns

Building from a strong online presence, utilising social media campaigns and ads can be a fantastic way to drive potential customers and clients to your website or brand pages. Knowing how to set up ad accounts on social media platforms can be tricky without proper training, which is where our Social Media Marketing course comes in. It can guide you through the process of creating exemplary ads tailored for each platform and how to create a great overarching social media campaign that will tie it all together to form a strategy for brand awareness, introductory offers and more.

The power of understanding the analytics behind your website and ads

Once you’ve set up your online presence and got your social media campaign rolling, it’s important to learn whatever you can from who engages with your business online and take that forward into future plans. Using analytical tools can help you understand who’s engaging with your posts and pages, allowing you to tailor your online position to better capture your ideal audience or to help you rethink your digital strategy and target a different market. Our Digital Marketing Training course can also assist your business in embracing SEO principles, such as keyword optimisation, that help your business to pop up when people search for terms which are relevant to your business and stand out from the competition.

Whether you’re setting up your first website to take your new business forward or delving into the wide world of social media marketing, our online business courses can help you to craft the best online presence possible and understand your digital stance. If you’d like to know more about how this range of courses can enhance your business, click here.


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