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Bernadette John

Author of our Managing your Professional Digital Profile course

About Bernadette

In demand to consult and lecture internationally, Bernadette provides pragmatic and accessible advice on social media crisis management for employees, employers and students. 

She is well versed in the detail of both the functionality of social media platforms and the guidelines published by the governing bodies of various professional groups.

Currently Bernadette is the Digital Professionalism and Social Media Lead at King’s College University, and has 24 years in various professional roles from Midwife to Training Development Manager and Year Lead at a Medical School.

Bernadette initiated the teaching of Digital Professionalism at King’s College London and was the driver for the adoption of this training across the College from Medicine and Dentistry to Law. She spearheaded the creation, evolution and evaluation of KINSHIP, King’s internal social network.

An early adopter, social media super user and accomplished blogger, Bernadette has worked extensively with prestigious brands, PR agencies and the private sector. Her satirical blog resulted in a column in The Telegraph in 2008, the blog was nominated as one of the Top 50 websites for parents by the Independent in 2008 and Bernadette was nominated as one of the Top 40 Bloggers. She contributes on issues around social media at The Huffington Post and The Guardian.

About the course

Digital and social media blurs the lines between private and professional lives. This course aims to assist learners in establishing the skills required when using digital social communication tools, to realise the benefits, manage the risks and provide the skills to monitor and maintain their digital profile.

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+44 (0)1943 605 976

Virtual College

Marsel House


West Yorkshire

LS29 8DD

Awards for footer
Gold and silver award winners at the Learning Technologies Awards 2017 - including gold for excellence in the design of learning content.


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