Search Our Site

E-Commerce Manager Jobs

E-Commerce Manager - c£30,000pa - £35,000pa + commission (depending on experience)

The overall objective of the role is to ensure we develop strategies and action plans to deliver and ideally exceed the online sales budget:

  • Develop an overall online sales plan
  • Develop and execute individual campaigns to sell online courses, course packages and associated physical products, including developing email promotional plans
  • Develop online strategies to:

-  Attract more potential online sales customers to the existing sites 

-  Use CRO techniques to convert a higher percentage of visitors

-  Maximise the value of each customer

  • Ensure all SEO tools are fully utilised including link building
  • To produce web content and liaise with the other marketers to produce web content to attract customers to our sites
  • Monitor sales regularly - daily, weekly, monthly and amend strategies accordingly
  • Online Sales Analytics Champion - Use these skills to integrate data to understand trends and causes for performance to help the sites trade harder
  • Ensure PPC budget is used efficiently including managing external agencies
  • To liaise and build relationships with internal departments such as Technical, Design and Customer Support to assist online sales achieve its targets
  • Research and build business cases for developing new online courses - Market analysis – pricing, product, promotion, competitor activity
  • Research industry best practise and competitor bench marking - use this information to challenge pricing
  • Affiliate Marketing

Key requirements:

  • General marketing experience
  • Online sales experience
  • Tenacious and action orientated
  • Good knowledge of digital marketing and websites marketing
  • Track record of developing sales strategies and a proven track record of successful delivery
  • Thorough and in depth knowledge of online sales, SEO, CRO and PPC
  • Knowledge of link building
  • Commercially minded, with the ability to interpret and act on complex sets of financial/statistical data
  • Be really comfortable with numbers (both forecasting and business cases)
  • Tenacity - to seek out ever more insightful data/information to enable us to make informed decisions
  • Incredibly organised & capable of working in a constantly changing environment
  • Creative and imaginative, yet have a great eye for the detail
  • Good communication skills both written and verbal
  • Proactive and able to work on own initiative
  • The ability to develop and nurture internal relationships
  • Reporting skills

If you would like to apply for this vacancy then please send your CV and covering letter to Human Resources – Please state clearly where you saw the position advertised.

View all vacancies
ISO 9001:2015
Crown Commercial Service Supplier


+44 (0)1943 605 976

Virtual College

Marsel House


West Yorkshire

LS29 8DD

Awards for footer
Gold and silver award winners at the Learning Technologies Awards 2017 - including gold for excellence in the design of learning content.


We are in the process of moving to one Virtual College website. If you want to go back to a course, or start a course, bought from our old website then you may need to login to our original learning management system. Otherwise, please proceed to our new learning management system to return to your training.


You are already logged in. Click the button below to be taken to your LMS dashboard. Alternatively, click logout to leave the system.