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In the UK over 40 million people use Facebook, the most popular social media platform has over 60 million active business pages.

Therefore it is crucial for businesses to develop an online presence, being on social media is attractive to your customers and helps distinguish your company as trustworthy.

  • Instant digital certificates on completion
  • Online self-paced training
  • Complete in three to four hours
  • CPD certified training
  • Interactive courses with colourful animations

Course Description

Social media is one of the biggest marketing tools an organisation can adopt, with many companies basing their entire marketing strategy around social media activity.

In the U.K over 40 million people use Facebook and, globally, Facebook has over 60 million active business pages. It is crucial, then, for businesses to develop an online presence. A strong social media presence is attractive to customers and it helps distinguish a company as trustworthy. This is vital, especially for smaller companies hoping to build a customer base.

This social media marketing training course includes eight bitesize modules, which cover all the basics of the most popular social media platforms including Facebook, Twitter and LinkedIn.

It will help you understand how social media can boost your business’s online presence, reach and attract new customers, and communicate with your customer base directly through news and offers.

Who should take this course?

This social media marketing training course is aimed at those with little or no prior experience in digital business and marketing and who wish to develop their knowledge of social media and how best to use it to market their business.

This includes training providers who deliver face-to-face training in digital skills and wish to offer a blended programme; individuals who wish to upskill and develop their social media techniques, and businesses who wish to increase social media skills in-house.

What does this course cover?

If you are not confident about how to get the most out of your social media marketing, then this training course will be extremely beneficial to you.

With this online training, you will be able to identify the popular social media platforms, describe what they can be used for, and understand how to develop and implement a social media campaign.

This course explains how to use the key social media platforms, the different tools and features available on each platform, and a range of social media management tools, including how to implement campaigns across Facebook, Twitter and LinkedIn.

This course includes eight bitesize modules which cover all the basics of social media marketing:

  • Introduction to Social Media Tools
  • Introduction to Facebook for Business
  • Introduction to Twitter for Business
  • Introduction to LinkedIn for Business
  • Introduction to Social Media Management Tools
  • Implementing a Facebook campaign for your business
  • Implementing a Twitter campaign for your business
  • Implementing a LinkedIn campaign for your business

Having completed this training, you will be able to:

  • Understand the importance of social media for business
  • Create social media accounts and understand what key information they should have on their pages
  • Recognise what impact a social media campaign will have on your business and how to implement one

Social Media Marketing Courses Certificate

At the end of each bitesize course there will be a test, which consists of 15 multiple choice questions. Learners are required to achieve a 75% pass mark, and, if necessary, may attempt the test six times at no extra cost. If learners do not achieve the 75% pass mark, further attempts may be given by contacting our support team.

Learners will be able to download digital certificates on completion of each bitesize module. These can be printed, and we suggest you keep it for your records.

The content of this training has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.

These modules were developed alongside The Tech Partnership to support the Digital Business Skills qualification. The Tech Partnership operated from 2014 to 2018 as a network of employers collaborating to create the skills for the UK digital economy.


This training will take approximately 3-4 hours to complete, depending on how quickly learners can study and absorb the material. Learners do not have to complete all the training in one session as progress is recorded throughout.

Entry requirements

There are no specific entry requirements for this course.

How It Works

Frequently asked questions

Do I need an e-mail address to buy this course?

Yes, you will need an e-mail address to buy this course. This is because we use your e-mail address to create an account for you in our learning management system - where you will take the training. We also need your email address to send your purchase receipt.

If you buy more courses in future using the same e-mail address during checkout, then these will automatically be added to your system account.

If you pay by PayPal, we will use your PayPal email address to create your system account.

Can I buy this course and give it to other people?

Yes, you can buy the training using your own email address and then give it to other learners from your system account.

Each learner will need to have their own email address. This is so that we can send them a link to the training and give them their own system account.

Is there a refund policy?

We want you to be completely satisfied with your training. We offer a 30 day, no hassle, no quibble, money-back guarantee if you are not 100% satisfied.

To request a refund, you should email our learner support team with your receipt stating why you would like to be reimbursed. You, or your learners, must not complete the training in order to make a valid refund claim.

Will the course work on a tablet or mobile phone?

We recommend using a desktop or laptop for the best learning experience. This course can also be taken on tablet and mobile devices - including iPads and iPhones.

Is a specific internet browser recommended?

For the best possible experience, we recommend learners use Google Chrome, Internet Explorer 11 or Firefox. Please ensure there are no updates pending on your browser.

How long do learners have to complete a course?

There is no set completion time for this course. Learners can study in their own time at their own speed and may pause, leave and come back to the system to continue the training at any time.

Does the course contain sound?

Yes, this course contains sound. For those without sound on their computer or device, the narration is covered in an optional text box at the bottom of the training.

How long is the certificate valid for?

There is no set time for how long this certificate is valid for. It is generally recognised that certificates are renewed every three years.


Bulk discounts

Bulk discounts are available on purchases of more than 10 courses.

If you wish to discuss a large individual order for this course, and/or would like to be invoiced in advance, please call our sales team on 01943 885 085 to make an enquiry.

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