Digital Marketing Training

We have developed this digital marketing training course to give you the knowledge and confidence to start your own digital marketing plan.

Digital marketing channels are one of the biggest areas of expenditure in marketing budgets with budgets increasing every year, as more potential channels become available and online shopping increases its market share.

Digital marketing is constantly evolving with new channels and new methods for communicating with customers being developed more frequently than ever before, and data analytics becoming a crucial factor in predicting and capitalising on trends.

This is why we have developed a digital marketing training course that will give you the knowledge and confidence to start your own digital marketing plan, track its progress and analyse the results, as well as set up and evaluate marketing analytics.

Who should take this course?

This digital marketing course has been designed for anyone wanting to create a digital marketing strategy and boost their online presence. This course is also great for students hoping to start a digital marketing career, or anyone applying for a digital marketing role and are looking to boost their CV.

What is included?

Within the five bite-sized modules covered in this online digital marketing training, you will learn about a range of digital marketing techniques and analysis strategies. The following topics are covered:

• Introduction to and using digital marketing and analytics to drive business
• What are data analytics?
• Overview of SEO
• Developing digital business objectives
• Analysing the success of a digital marketing campaign

Training Outcomes

On completion of this course, you will be able to:

• Create and analyse your own digital marketing strategy
• Understand how SEO can impact your business and how to get your website to the top of search engine results
• Understand how to create digital business objectives and use them to develop your business and build an online presence

Accreditation

The content of this training has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.

These modules were developed alongside The Tech Partnership to support the Digital Business Skills qualification. The Tech Partnership operated from 2014 to 2018 as a network of employers collaborating to create the skills for the UK digital economy.

Duration

This training will take approximately 2-3 hours to complete, depending on how quickly learners can study and absorb the material. Learners do not have to complete all the training in one session, as progress is recorded throughout.

Target Audience

This digital marketing training course is aimed at those with little or no prior experience in digital business and marketing and who wish to develop their knowledge of digital marketing techniques. This includes training providers who deliver face-to-face training in digital skills and wish to offer a blended programme, individuals who wish to upskill and develop their digital marketing skills, and businesses who wish to increase digital marketing skills in-house.

Entry requirements

There are no specific entry requirements for this course.

Test and certificate

At the end of each bite-sized module, there will be a test, which consists of 15 multiple-choice questions. Learners are required to achieve a 75% pass mark, and, if necessary, may attempt the test six times at no extra cost. If learners do not achieve the 75% pass mark, further attempts may be given by contacting our support team.

Learners will be able to download digital certificates on completion of each bite-sized module. These can be printed, and we suggest you keep it for your records.