Commercial Acumen and Awareness
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This Commercial Acumen course helps business leaders and professionals understand the difference between commercial acumen and awareness. It explores key business models like PESTLE, SWOT, and the Ansoff Matrix, applying them to real-world scenarios to support strategic decision-making, growth, and collaboration.
Course Level: Intermediate
Duration: 30 Minutes
Accreditation: CPD Certified
Certificate: Self-Printed Certificate
Description
This course is aimed at business leaders and professionals to explain the difference between commercial acumen and awareness. It will relate to different business situations and scenarios with frameworks.
This Commercial Acumen training course begins with a definition of commercial acumen and awareness and the difference between the two and will go on to relate these to four different business situations.
Analysing the commercial environment will be explored through a number of models and frameworks, such as PESTLE, STEEPLE and SWOT with real business scenarios; business development and growth can also be analysed with the same models and frameworks. However, the Ansoff Matrix is added to the list; identifying business development opportunities can be analysed using SWOT; strategic alignment can be achieved through the development of a Mission Statement; collaboration and business partnerships can be analysed.
Finally, the criteria for development a successful business case are described.
Learning Objectives
On completion of this Commercial Acumen Training, learners will be able to:
- Understand how to demonstrate commercial awareness
- Complete an analysis of the commercial environment using relevant tools and techniques
- Use the completed analysis of the commercial environment to identify new business opportunities
- Develop and write a business case for a new opportunity that has been identified
Accreditation
The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.
Certification
On successful completion of this busines acumen training course, you will be awarded a Virtual College certificate which you will be able to download and print immediately on completion.
Duration
This course will take approximately 30 minutes to complete, depending on learning speed.
Target Audience
This course is aimed at business leaders and professionals.
Entry Requirements
There are no specific entry requirements for this course.
What you'll learn
- Demonstrate commercial awareness
- Analyse the commercial environment using key tools
- Identify new business opportunities from analysis
- Develop a business case for new opportunities
Suitable for
- Business leaders and Professionals
Certification
Self-Printed Certificate Option
Upon completion of the course, a digital certificate will be available to download instantly.
Frequently Asked Questions
After you have completed your purchase, you will be able to access your training straight away!
When buying one of our courses, you will need to enter a valid email address which will be used to create your account with our Learning Management System – Enable – where you will take the training. We will also send your purchase receipt to this email address, and any additional courses purchased in future using the same email address will be added to your system account.
Once you have completed your purchase, you will be able to send the course(s) to other people using your system account with Enable by entering the learner’s email address so that they may access the training and set up their own system account with our Learning Management System.
Recent Reviews
22nd January 2026
good to go
The learning was very easy to follow and make sense of. very good resources and materials
22nd January 2026
Virtual college experience
Thé information is very well presented. I liked the shirt videoed in particular ànd thé short practice questions.
21st January 2026
Excellent Value for Money
Excellent Value for Money - Certificate optional Easy to follow - learned a lot My third time on this course - has to be taken every few years
20th January 2026
This was very easy to follow
This was very easy to follow
20th January 2026
Level 2 Food Safety and Hygiene…
This course gave the information and knowledge I needed. It was varied in content and gave little quizzes at the end of some modules which was helpful for my learning.
19th January 2026
Very wide range of courses
Everything was well explained, it was easy to create an account, and to find the correct course.
19th January 2026
excellent online training packadges
All the training packadges we have used with our staff team have been great! Easy to use and the information very relevent. We are a small charity so finding well priced/free training is really important to us . We have also been able to take advantage of the sales too !
19th January 2026
easy to follow instuctions to access…
easy to follow instuctions to access the next stage of the course, as well as the extra information given on certain pages. being able to take your time to absorb the information before the quiz to finish the course.
19th January 2026
Really clear and informative course
Really clear and informative course
19th January 2026
Informative, clear course
Straight forward to use, clear, well presented online course. Very informative and well structured.
Excellent
4.8 out of 5
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