Customer Care

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Gain a competitive edge with better customer care. This course explores the causes of poor service, key customer care skills, and effective complaint handling to help businesses stand out.
Course Level: Intermediate
Duration: 3 Hours
Accreditation: CPD Certified
Certificate: Self-Printed Certificate
Description
This Customer Care course has been created to give businesses guidance on how to get that edge above competing establishments. The course will help learners understand the causes of poor customer care, good customer care skills and how to handle complaints.
This Customer Care training course has been created to give businesses guidance on how to get that edge above competing establishments.
With the intense competition nowadays having a great product at a great price can only get you so far. Better customer care may be that difference causing customers to choose you above other suppliers offering the same products or services.
Completing this customer service training course will help you understand why businesses need good customer care. You will learn the causes of poor customer care, good customer care skills and how to handle complaints.
On completion of this course learners will:
- Recognise why you need a customer care programme
- Understand barriers to good customer care
- Understand customer care skills and how to use them to overcome those barriers
- Be able to develop a complaints handling procedure that strengthens the bond between your company and your customers
- Have a plan to install a customer care programme in your company
When you’ve completed this online training you will sit an online test and, once successful, you can download your Virtual College certificate.
Lesson Plan
The subjects covered in this online customer service training include:
-
Customer Care: Introduction
- Who is this for?
- What is customer care?
- What do customers expect?
- Challenge or opportunity?
- Self-assessment
-
Why you need good customer care
- Customer care does make a difference
- Income verses cost
- Selling to customers
- Customer satisfaction
- Media
- Recommendations
- People don't just buy the product
- People buy the experience
- Customer expectations
- Company image
- A negative cycle
- Happy customers
-
Causes of poor customer care
- Lack of customer orientated mission
- Lack of understanding what business is all about
- Lack of appreciation of their role
- Lack of commitment
- Lack of commitment: Communication
- Lack of employee welfare
- Lack of internal cooperation
- Lack of confidence or ability
-
Customer care skills
- Skill overview
- Attitude and behaviour
- Appearance
- Body language
- Body language: open or closed?
- Body language: warm or cold?
- Body language: mirroring
- Body language: personal space
- Eyes and ears
- Words and expressions
- Open questions
- Giving attention
- Assertiveness
- Customer perception
-
Handling complaints
- How to turn around an angry customer
- Gather information
- Talk to your customers
- Utilise the experts
- Challenge yourself
- Dealing with complaints
- Handling complaints
-
Your campaign
- Employer or employee?
-
Employer
- Your campaign plan
- 12 steps
-
Employee
- Your campaign plan
- 8 steps
Accreditation
The content of this customer service training has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.
Certification
On completion of this customer care training you will be able to print a Virtual College certificate.
Duration
Approximately 2 - 3 hours. The length of time taken depends entirely on how quickly you can study and absorb the material. The course is self-paced with 124 interactive screens and multiple components. You do not have to complete all the training in one session. Your progress will be recorded throughout.
Target Audience
This course is aimed at owners and managers of both small and large businesses. However, everything still applies to you if you are an employee.
Entry Requirements
There are no specific entry requirements for this course.
What you'll learn
- Understand the need for a customer care program.
- Identify barriers to good service and how to overcome them.
- Develop key customer care skills.
- Create a complaint handling process that builds customer loyalty.
- Plan and implement a customer care program.
Suitable for
- Owners and managers of both small and large businesses
Certification

Self-Printed Certificate Option
Upon completion of the course, a digital certificate will be available to download instantly.
Recent Reviews
12th December 2025
Timely
Timely, with minimal delay in being able to access the course at a time that suited me. The modules flowed into each other smoothly, and I could soon see the practical benefit of the knowledge gained.
11th December 2025
Easy to study
The course was easy to follow. Easy to register Easy to study
11th December 2025
Easy to access
Easy to access, all relevant information available
8th December 2025
Booking was easy the website had all…
Booking was easy the website had all the information I needed so once I booked the package I then received notification to allocate the spaces, which again was really simple to do, our staff will be doing this training on the January training day, but if they wanted to do it before they now could so for staff who work part time it's perfect.
8th December 2025
Easily accessible.
Easily accessible.
7th December 2025
Virtual College courses often come with accredited certificates, which can help with career progression or meeting workplace requirements.
. My experience was greatly enhanced by being able to find exactly what I needed. Virtual College is providing us with valuable opportunities to continue our professional development.
6th December 2025
Easy instructions
Easy instructions
6th December 2025
Virtual college as made me more…
Virtual college as made me more confident
4th December 2025
Don't rush
Ease of layout, also can revert back should you be unsure of content of lesson and there is the ability to make notes on the system although I still use paper and pen.88
3rd December 2025
My overall experience was great.
My experience was great due to the flow and ease of the course. It was interactive and I found it to be enjoyable.
Excellent
4.8 out of 5
16091 Reviews on

