Customer Care

Buying more than 10 courses?
Our volume discounts are perfect for training teams, you can mix and match most of our courses to make a saving on your order!
10% off orders of 10 or more courses
20% off orders of 25 or more courses
30% off orders of 50 or more courses
40% off orders of 100 or more courses
Gain a competitive edge with better customer care. This course explores the causes of poor service, key customer care skills, and effective complaint handling to help businesses stand out.
Course Level: Intermediate
Duration: 3 Hours
Accreditation: CPD Certified
Certificate: Self-Printed Certificate
Description
This Customer Care course has been created to give businesses guidance on how to get that edge above competing establishments. The course will help learners understand the causes of poor customer care, good customer care skills and how to handle complaints.
This Customer Care training course has been created to give businesses guidance on how to get that edge above competing establishments.
With the intense competition nowadays having a great product at a great price can only get you so far. Better customer care may be that difference causing customers to choose you above other suppliers offering the same products or services.
Completing this customer service training course will help you understand why businesses need good customer care. You will learn the causes of poor customer care, good customer care skills and how to handle complaints.
On completion of this course learners will:
- Recognise why you need a customer care programme
- Understand barriers to good customer care
- Understand customer care skills and how to use them to overcome those barriers
- Be able to develop a complaints handling procedure that strengthens the bond between your company and your customers
- Have a plan to install a customer care programme in your company
When you’ve completed this online training you will sit an online test and, once successful, you can download your Virtual College certificate.
Lesson Plan
The subjects covered in this online customer service training include:
-
Customer Care: Introduction
- Who is this for?
- What is customer care?
- What do customers expect?
- Challenge or opportunity?
- Self-assessment
-
Why you need good customer care
- Customer care does make a difference
- Income verses cost
- Selling to customers
- Customer satisfaction
- Media
- Recommendations
- People don't just buy the product
- People buy the experience
- Customer expectations
- Company image
- A negative cycle
- Happy customers
-
Causes of poor customer care
- Lack of customer orientated mission
- Lack of understanding what business is all about
- Lack of appreciation of their role
- Lack of commitment
- Lack of commitment: Communication
- Lack of employee welfare
- Lack of internal cooperation
- Lack of confidence or ability
-
Customer care skills
- Skill overview
- Attitude and behaviour
- Appearance
- Body language
- Body language: open or closed?
- Body language: warm or cold?
- Body language: mirroring
- Body language: personal space
- Eyes and ears
- Words and expressions
- Open questions
- Giving attention
- Assertiveness
- Customer perception
-
Handling complaints
- How to turn around an angry customer
- Gather information
- Talk to your customers
- Utilise the experts
- Challenge yourself
- Dealing with complaints
- Handling complaints
-
Your campaign
- Employer or employee?
-
Employer
- Your campaign plan
- 12 steps
-
Employee
- Your campaign plan
- 8 steps
Accreditation
The content of this customer service training has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.
Certification
On completion of this customer care training you will be able to print a Virtual College certificate.
Duration
Approximately 2 - 3 hours. The length of time taken depends entirely on how quickly you can study and absorb the material. The course is self-paced with 124 interactive screens and multiple components. You do not have to complete all the training in one session. Your progress will be recorded throughout.
Target Audience
This course is aimed at owners and managers of both small and large businesses. However, everything still applies to you if you are an employee.
Entry Requirements
There are no specific entry requirements for this course.
What you'll learn
- Understand the need for a customer care program.
- Identify barriers to good service and how to overcome them.
- Develop key customer care skills.
- Create a complaint handling process that builds customer loyalty.
- Plan and implement a customer care program.
Suitable for
- Owners and managers of both small and large businesses
Certification

Self-Printed Certificate Option
Upon completion of the course, a digital certificate will be available to download instantly.
Frequently Asked Questions
After you have completed your purchase, you will be able to access your training straight away!
When buying one of our courses, you will need to enter a valid email address which will be used to create your account with our Learning Management System – Enable – where you will take the training. We will also send your purchase receipt to this email address, and any additional courses purchased in future using the same email address will be added to your system account.
Once you have completed your purchase, you will be able to send the course(s) to other people using your system account with Enable by entering the learner’s email address so that they may access the training and set up their own system account with our Learning Management System.
Recent Reviews
13th January 2026
Very Good
Very Good, well laid out and easy to follow I would recommend this course.
11th January 2026
I still haven't received my certificate…
I still haven't received my certificate and it's been 7 days
10th January 2026
I have used Virtual College for years
I have used Virtual College for years. It's familiar and easy to use.
10th January 2026
My confidence has soared since I…
My confidence has soared since I started pursuing my degree online.
10th January 2026
Easy to follow and very good price
Very good price. Content very clear. I have done lots of the food hygiene courses over the years sat in a room with a teacher but this is much better because you can go back to look at things again and stop when you need to.
9th January 2026
Clear guidelines
Clear guidelines, easy to follow online training, informative and affordable for a small charity such as ours. Thank you.
8th January 2026
LEVEL 3 SAFEGUARDING
enjoyed the course, however it was not clear how to purchase for colleagues and I needed to contact your support to find out. The first advice was not correct and I needed to contact again
8th January 2026
Simple and straight forward
Simple and straight forward, easy to navigate
8th January 2026
easy to navigate
The course was good-enough; it was clear and easy to navigate. I have edited a part about finding spelling mistakes as the company has responded (as below) and taking actions to correct, which is fab!
6th January 2026
Food Hygiene 2
First time I had tried the Virtual College. Found the course thorough, the links to other websites for more information good and the challenges/assessment fair.
Excellent
4.8 out of 5
16104 Reviews on

