Giving Customers a Positive Impression in Hospitality
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This Giving Customers a Positive Impression in Hospitality course has been designed to inform you how to comply with the relevant legislation, understand why organisations have policies and procedures and learn how to communicate information to customers in a friendly manner.
Course Level: Intermediate
Duration: 1-2 Hours
Accreditation: CPD Certified
Certificate: Self-Printed Certificate
Description
This Giving Customers a Positive Impression course for the hospitality industry provides an overview of key customer service issues in a hospitality setting relevant to all roles within hospitality businesses, such as servers, waiting staff, hosts and more.
Completing this course will help you to meet your legal obligations within the hospitality industry and minimise the risk of bad publicity or legal action through poor quality interactions between staff and customers.
Learners will gain a wider awareness of the following legislation:
- Health and Safety at Work Act 1974
- Data Protection Act 1998
- Equality Act 2010
- Consumer Protection Act 1997
- Sale and Supply of Goods Act 1994
On completion of this course learners will:
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Know how to establish positive relationships with customers
- Identify the importance of correct appearance and behaviour
- Describe the importance of recognising customer needs and expectations
- State the importance of product knowledge when relating to customers
- Identify signs of when a customer is angry or confused.
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Understand why organisations have policies and procedures
- Describe the legal frameworks by which organisations provide goods and services to customers
- State the importance of contractual agreements that customers have with organisations
- State the importance of codes of practice and standards that affect the way products and services are delivered to customers
-
Know how to communicate information to customers
- State why there are limits an individual's responsibilities when dealing with customers
- State the importance of clear, polities and confident communication
- Identify different methods of communication
- Describe when the different methods of communication are
When you've completed this online training you will sit an online test and, once successful, you can download your Virtual College certificate.
Lesson Plan
The subjects covered in this module include:
- Introduction
-
First impressions
- First impressions count
- Appearance and behaviour - good or bad practice?
- Body language
- Communication - using the phone
- Communication
- Communication - written
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Meeting customer requirements
- Customer
- Services required by user groups
- Responsibilities
- Consequences of not meeting expectations
- Identifying dissatisfied customers
- Dealing with complaints
-
Know your products
- Knowing your products and services
- Housekeeping staff
- Bar person
- Food service staff
- Receptionist
-
Legal aspects
- Health and safety at work act 1974
- Data protection act 1998
- Equality act 2010
- Consumer legislation
- Sale and supply of goods act 1994
- Contracts
- Codes of practice
- Summary and recap
Target Audience
This course is suitable for anyone working in a hospitality setting.
Duration
Approximately 1-2 hours. The length of time taken depends entirely on how quickly you can study and absorb the material. The course is self-paced with approximately 73 interactive screens with multiple components. You do not have to complete all the training in one session. Your progress will be recorded throughout.
Accreditation
This course is CPD Certified. The CPD logo will be included on your certificate.
Certification
On completion of this course you will be able to print a Virtual College certificate.
Entry Requirements
There are no specific entry requirements for this course.
What you'll learn
- Why first impressions count
- Appearance and behaviour – good or bad practice?
- The importance of meeting customer requirements
- Why you need to know your products and services
- Legal aspects related to your role
Suitable for
- Anyone working in a hospitality based role that involves interacting with customers, including both service and management roles
- To provide better customer service in hospitality environments such as hotels, restaurants, takeaways, cafes, bars, fast food outlets and others
- The course can be used either as Induction, Awareness, Refresher or Foundation Training, making it a highly flexible choice which doesn't disrupt your day to day operations
Certification
Upon completion of any of our courses, learners will be able to download a digital certificate from Virtual College which will include the accrediting bodies logo where applicable, the learner's name, the title of the course and the date of completion.
If you have purchased the posted certificate option, available on selected courses, a high quality, seal embossed, certificate will be sent out the following working week after completion.
Self-Printed Certificate Option
Upon completion of the course, a digital certificate will be available to download instantly.
Recommended renewal: 3 years
Whilst none of our certificates have an expiry date it is strongly recommended that the training is completed every three years. This is based on industry best practice to ensure awareness and knowledge of the latest guidance and legislation.
Frequently Asked Questions
After you have completed your purchase, you will be able to access your training straight away!
When buying one of our courses, you will need to enter a valid email address which will be used to create your account with our Learning Management System – Enable – where you will take the training. We will also send your purchase receipt to this email address, and any additional courses purchased in future using the same email address will be added to your system account.
Once you have completed your purchase, you will be able to send the course(s) to other people using your system account with Enable by entering the learner’s email address so that they may access the training and set up their own system account with our Learning Management System.
Recent Reviews
13th January 2026
Very Good
Very Good, well laid out and easy to follow I would recommend this course.
11th January 2026
I still haven't received my certificate…
I still haven't received my certificate and it's been 7 days
10th January 2026
I have used Virtual College for years
I have used Virtual College for years. It's familiar and easy to use.
10th January 2026
My confidence has soared since I…
My confidence has soared since I started pursuing my degree online.
10th January 2026
Easy to follow and very good price
Very good price. Content very clear. I have done lots of the food hygiene courses over the years sat in a room with a teacher but this is much better because you can go back to look at things again and stop when you need to.
9th January 2026
Clear guidelines
Clear guidelines, easy to follow online training, informative and affordable for a small charity such as ours. Thank you.
8th January 2026
LEVEL 3 SAFEGUARDING
enjoyed the course, however it was not clear how to purchase for colleagues and I needed to contact your support to find out. The first advice was not correct and I needed to contact again
8th January 2026
Simple and straight forward
Simple and straight forward, easy to navigate
8th January 2026
easy to navigate
The course was good-enough; it was clear and easy to navigate. I have edited a part about finding spelling mistakes as the company has responded (as below) and taking actions to correct, which is fab!
6th January 2026
Food Hygiene 2
First time I had tried the Virtual College. Found the course thorough, the links to other websites for more information good and the challenges/assessment fair.
Excellent
4.8 out of 5
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