Personal and Professional Development: Personal Brand

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Course Overview


  • Intermediate
  • 15 Study Minutes
  • Complete at Your Own Pace; Online Study
  • Self-Printed Certificate


  • Virtual College Endorsed

Course description

If you are curious to learn more about personal brand and how to develop your own, then our online course is the perfect starting point for you.

Personal brand is something we all have – whether we realise it or not. It’s a combination of our skills, experience and personality, which make us who we are. But that does not mean it’s something that is out of our control, which begs the question: what can we do to influence and develop our personal brand?

Our short online course tackles this topic, explaining what personal brand is and how it is linked to your values, as well as offering many tips and advice about how to develop your own.

This course is suitable for anyone who wishes to develop their personal brand, but is unsure where to start.

The course covers the following topics:

  • What a personal brand is
  • Personal values influence personal brand
  • How organisational values influence personal brand
  • How to develop and make the most out of your own personal brand
  • Ways to control personal brand
  • How to make a good impression

This course is also included in our 15-course Personal and Professional Development Training Package.

You will learn

  • Be able to explain what a personal brand is
  • Describe the ways in which a personal brand may be developed
  • Evaluate the ways communication can affect a personal brand

Who is it for?

Roles including:

  • This course is suitable for anyone who wishes to develop their own personal brand

How the online courses work

  • Find a course

    To begin searching for your online training you can click on the course category section on our website and browse through all of our training categories.

    Alternatively if you already know the title of the training you’re looking for you can use the search bar located in the centre of the homepage and go directly to the course you want.

  • Buy the course

    When buying one of our courses, you will need to enter a valid email address which will be used to create your account with our Learning Management System – Enable – where you will take the training. We will also send your purchase receipt to this email address, and any additional courses purchased in future using the same email address will be added to your system account.

    Once you have purchased a course, you will be able to send this course to other people using your system account with Enable by entering the new learner’s email address so that they may access the training and set up their own system account with our Learning Management System.

    If you are not 100% satisfied with your course then we offer a 30-day, no hassle money-back guarantee. To request a refund, you should email our learner support team with your receipt stating why you would like to be reimbursed. You, or your learners, must not have completed the training in order to make a valid refund claim. Any claim made after the training has been completed will be invalidated.

  • Take the course

    This online course consists of a series of pages in which an instructor will talk learners through the lesson material. Pages may include supporting pictures, graphs, animation or extra sounds to help with the learning where appropriate. Some lessons will include challenges/quizzes to help learners stay engaged and interested in the material. Lessons can be taken in any order and each lesson may be paused and resumed at any stage.

    The course is self-paced so learners decide how fast or slow the training goes. There is no deadline for completion but some of our courses have a test at the end to check that learners have understood the material. If the course has a test at the end then learners are required to achieve a 75% pass mark to successfully complete the course. Once learners have passed the test they are awarded a certificate, which can either be downloaded digitally or sent as a physical copy if this option was chosen when purchasing the course.

  • Your Certificate

    Upon completion of any of our courses, learners will be able to download a digital certificate from Virtual College which will include the accrediting bodies logo where applicable, the learner's name, the title of the course and the date of completion.

    If you have purchased the posted certificate option, available on selected courses, a high quality, seal embossed, certificate will be sent out the following working week after completion.